Two of the world's best advertising creative professionals now offer their ideas to everyone. And they do it in real time. Jeff Anderson and Isaac Silver Gate work at Droga5 in New York and was the brains behind the campaign Great Schlep with Sarah Silverman as urged people to vote for Barack Obama. For the campaign, they have basically got every single advertising rates going to summon including a Titanium Lion at Cannes.
Therefore, it is remarkable that they now offer their ideas and services to all and to all who need help. The team makes it in real time and it is more exciting and powerful than crowdsourcing (common problem) will ever be.
Check it out here http://instantcreativesolutions.com/
Ameriquest Mortgage is one of the US leading wholesale lenders. It advertised widely on television, had blimps that flew over football and baseball stadiums, and sponsored the Rolling Stones (2005 US tour) and NASCAR drivers. Its ad slogan is “proud sponsor of the American dream.” Have you seen the 5 online commercials in their campaign: Don’t Judge Too Quickly?
These are not very new, but if you havent seen them yet, this is it. Maybe just to prove (again) that even mortgage companies can bring relevant online content, wrapped in a very pleasant and entertaining way.
What video out of the above 5 did you like most? And if you do happen to bump into great new viral commercials, you are invited to share them with us…
The Viral Factory sourced a remote (yet filmable) phone box in the wilds of southern Spain. Auditions were then held for someone who would be prepared to camp outside this phone box with a host of their worldly possessions. The winner (or should that be loser), who will be known throughout the experiment as ‘Wilderness Man’, is 27-year-old Rob Cavazos who is a very well-travelled, Mexican sports enthusiast.
From 1st December, you can go to http://www.phoneboxexperiment.com and interact with Rob aka Wilderness Man in real-time. Rob is fluent in English, German and Spanish, so should be able to wing it with the majority of nationalities and if not, will be improvising... not sure how hot he is on African dialect, but he’ll give it a go! There will also be an amazing surprise during the campaign, patience is the virtue of strong people.
The film Epica d’Or was won by Saatchi & Saatchi London for the T-Mobile "Dance" commercial produced by Partizan and directed by Michael Gracey. The press Epica d’Or was won by DDB&Co, Istanbul for their Dank 2nd-hand furniture campaign. The outdoor Epica d’Or went to Euro RSCG, Düsseldorf for their Citroën "Cornering Lights" poster. The interactive Epica d’Or was won by Forsman & Bodenfors, Gothenburg for the Svenska Kyrkan (Swedish church) "Campaign for Payers" website. Heimat, Berlin won the integrated campaigns category with the Hornbach "House of Imagination". Germany topped Epica’s country rankings for the 5th year in a row with 18 winners. Germany’s Serviceplan Gruppe was the most successful entrant with a total of 12 awards, including 3 winners. Euro RSCG was the most successful agency network with 7 winners from 4 countries. The awards ceremony will be held in Belgrade on January 22nd, 2010.
Many fine contributions but my favorite was the simplest, purest and totally wonderful ad from Citeroën. What do you think?
"Cornering lights. Now in many Citroën models."
Agency: Euro RSCG Duesseldorf
Creative Director: Felix Glauner, Martin Breuer, Martin Venn
Copywriter: Heiner Krauss
Art Director: Ingmar Krannich
Other: Siegfried Diersch (Graphic Design)
See live Broadcast of Crispin Porter + Bogusky and Burt at Eurobest, click here (opens in new window) . Live thanks to Bambuser.
"The Hero (Tackfilm) - A movie about you or someone you know" is now avalible in english. Check it out: www.tackfilm.se/en/
Nearly 2 million unique visitors surfed onto Tackfilm.se. "Unbelievable," said Communications Director Per Leander.
Tonight may Radiotjänst thanks movies walk home prices in Euro Best, then we have three nominations in the film category. Meanwhile, 1.7 million unique visitors from 200 countries entered the campaign site Tackfilm.se.
- It is incredible. "said Per Leander. Online visitors can casta himself or someone else lead role in a film due by uploading a photo. So far, 600 000 photos uploaded since Monday.
- I think the interest is due to a combination of the film is beautifully made and very simple, and that they themselves or someone else can help, "says Per Leander. The visitors were first young - and found the site through blogs and Facebook.
- We now have 70 percent direct traffic and a much larger spread in ages, "says Per Leander.
The campaign is Draft FCB. Radiotjänst media agency is IUM.
See more awesome virals here now: Weloveviral.com
VIA: Radiotjänsten sverige, tackfilm.se, Dagensmedia
A fresh pint of Guinness is slid down a bar by a bartender. We then follow the pint down the end of the bar, out the bar and through city streets and offices. The Guinness arrives just in time to a "bold" employee who is in salary negotiations with his new boss.
This shocking video released by Plane Stupid, an organization of activists who preaches the termination of traffic in order to draw attention to the adverse climatic effects caused by the large number of flights around the world. Despite the video showing several polar bears simply falling from the sky dead, the site PlaneStupid.com shows that the issue goes far beyond just these poor animals.
Creation is Mother of London, with production of Rattling Stick, and directed by Daniel Kleinman, who said hiron: "No bear was alive when we dropped them from a great height and no pixels were hurt during filming. We did have to mop up the blood though.”
In the category "Clothing & Fabrics" Renk Åkerlund Films Ab, swedish directors Jonas Åkerlund and Johan Renck, won top rank at the Epic Awards (Europe´s Premier Creative Awards) with the ad for H&M Matthew Williams. The only contribution with 6 points in that category. Congratulations!
Before you start this clip, beaware that its NOT SAFE FOR WORK. Truckers Delight animated video clip directed by newcomer wunderkid Jérémie Perin (Premiere Heure) who takes the song's title (a tribute to those little pleasures that the lonely truck- driver indulges himself in) and takes it to the next level. Think Spielberg's Duel + Russ Meyer's Faster Pussycat Kill Kill! and Marc Dorcel's wildest fantasies. All warped into an 8-bit Sega era style graphic. And this clumsy and somehow pretentious description doesn't even come close to what you're about to see: it's très funny, très dirty & très sexy. 8-bit love for ever!
Swedish Television Licenses (Radiotjänsten) have made this lavish campaign. Who is your hero? Make a "Thankyou"-movie to yourself or a friend. (This page is entirely in Swedish.) Try it here www.tackfilm.se
See more awsome virals here now: Weloveviral.com
Avatar Machine is a wearable system which replicates the aesthetics and visuals of third person gaming, allowing the user to view themselves as a virtual character in real space via a head mounted interface. The system potentially allows for a diminished sense of social responsibility, and could lead the user to demonstrate behaviors normally reserved for the gaming environment.
This film was produced in association with the Design Museum, London as part of the 2009 Designers in Residence programme.
The ad was created by Saatchi and Saatchi in Sydney and focuses on Hybrid Synergy Drive® as the seamless unification of a petrol engine and electric motor. The ad depicts a man who has another version of himself, helping him with whatever he is doing. The two work together in perfect harmony, achieving amazing efficiency and power.
Someone could take all your old phones and ship them off to China for recycling, or a good artist might come up with a clever re-use like making sheep. These are Jean-Luc Cornec's telephone sheep from the Museum of Telecommunication in Frankfurt. VIA
Light painting, also known as light drawing or light graffiti is a photographic technique in which exposures are made usually at night or in a darkened room by moving a hand-held light source or by moving the camera. In many cases the light source itself does not have to appear in the image.
See more light graffiti here: http://buzzinn.net/when-the-light-meets-graffiti/
Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."
Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.
One of our Samsung Mobile Explorers caught this ice hockey player warming up for Vancouvers 2010 Winter Games. He didnt do so well with the new puck... Check out www.samsung.com/vancouver2010 for more info on how you can become a Mobile Explorer to film behind the scenes events in 2010!
This girl can spin! One of our Samsung Mobile Explorers caught this ice skater warming up for Vancouvers 2010 Winter Games. Seems she knows a few unusual tricks... Check out www.samsung.com/vancouver2010 for more info on how you can become a Mobile Explorer to film behind the scenes events in 2010!
About a week ago, a woman tried to park her BMW X5 in a gym parking lot in Thornhill, Ontario. For some mysterious reason, she instead drove over two other cars and sat on top of them for a few seconds. Then she drove off.
One of the demolished cars was a 2004 Hyundai Elantra that the owner had just finished paying off, and on Friday Hyundai gave him a new car. The Elantra owner, Todd Jamison, was surprised last Friday by a Hyundai representative in the parking lot: ...when colleagues called him into the office on a pretense, he found a shiny 2010 Hyundai Elantra in the lot along with a smiling Hyundai representative. ""We wanted to help the guy," a Hyundai spokesman told TheStar.com. "This was our random act of kindness."
Either that, or it's the best viral advertising video for both BMW vehicles, and Hyundai customer service, that I've ever seen.
From YouTube: On Friday, 25th September we launched our first Moving Brands paper, Living identity. By its nature, the paper is already out of date so we made a living cover which uses augmented reality technology to allow people to see our latest thoughts, news and updates. Using just the cover (also download-able from www.movingbrands.com/livingidentity) and a webcam, users can view live Moving Brands content using gestures to browse and scroll. We believe this is the first time augmented reality technology has been applied to a corporate book, as well as being pioneering in its ability to draw on a range of live feeds.
Using the new Prius iPhone App, users can see their drawings created on the iPhone displayed on the Reuters digital billboard in Times Square October 26 to 28. The Prius Experience App has four modes -- including "Draw," the one showcased here -- to help educate and entertain iPhone™ users interested in learning more about the EPA-rated 50 MPG 2010 Toyota Prius hybrid.
Another innovative campaign from Crispin Porter + Bogusky. Idol talaga. I tested out this new augmented reality from Burger King and they really pushed the technology this time. No need to print out markers for this one - a one dollar bill will do to check out the burgers. Amazing what these guys come up with.
On the Star Wars Uncut website the movie Star Wars: A New Hope had been cut into scenes of 15 seconds. Fans can claim these scenes (up to three in total) and film them using their own resources. In the end, the movie will consist entirely of user generated content. VIA