Tweet Morris, one of the most respected directors in film and advertising, worked with Deutsch L.A. to film spots that feature real people named Ronald McDonald enjoying Taco Bell's new breakfast menu items, like the A.M. Crunchwrap and Sausage Flatbread Melt. In terms of creative execution, there's not a whole lot to the spots. We see Ronalds from all walks of life eating some Taco Bell breakfast and then talking about how great it is. They don't specifically trash McDonald's, but the narrator closes with the line, "Delicious new breakfast everyone can love, even Ronald McDonald." Of course there's a mouthful of an on-screen legal disclaimer, but the ad team even had a little fun with that: "These Ronald McDonalds are not affiliated with McDonald's Corporation and were individually selected as paid endorsers of Taco Bell breakfast, but man, they sure did love it."
Tweet It took a while, but someone has finally lampooned Cadillac's much-derided "Poolside" commercial starring Neal McDonough. And not just any old someone—Ford Motor Co. Ford's agency, Team Detroit, shot the parody below, which stars the polar opposite of the McDonough character—Pashon Murray, the founder of Detroit Dirt, a sustainability consultancy and advocacy group. The Cadillac spot showcased the CLR luxury plug-in hybrid. The Ford video shows off the Ford C-MAX hybrid. But Murray's message about today's America is light years away from Cadillac's. The spoof is posted on its own YouTube channel, not Ford's. But it has Ford's tacit approval. Speaking to the Deroit Free Press, Ford spokeswoman Sara Tatchio described the video as "lighthearted," and added: "I don't think we're mocking a competitor. We're trying to showcase positive work being done in our community." Yeah, no mockery going on here. GM has not commented. VIA Adweek
Tweet Not CGI, but wow, what an amazing animatronic showreel by the talented Gustav Hoegen! Gustav's specialty is Animatronic Effects, Prosthetic Makeup Effects for TV and Film. His credits and some shots shown in this video include: Prometheus, Charlie and the Chocolate Factory, Clash of the Titans, The Hitchhiker's Guide to the Galaxy, Doctor Who and more. Animatronics is mainly used in movie making, but also in theme parks and other forms of entertainment. Its main advantage over CGI and stop motion is that the simulated creature has a physical presence moving in front of the camera in real time. The technology behind animatronics has become more advanced and sophisticated over the years, making the puppets even more realistic and lifelike.
Tweet This is Genius. Pure Genius. And by that I mean I probably need one, and so do the millions of other people who stare into phones in all social scenarios! The Social Media Guard takes the “social” out of media and puts it back into your life. There’s not a lot more to say, apart from well done Coca-Cola and Memac Ogilvy… Cannes Contender?
Tweet BroApp is designed to maximise your relationship with your girlfriend, while giving you extra time with your mates. The app is highly intelligent, and once configured, it knows when and how to tweet to your loved one, and when not to, like if you’re in the same house as her! BroApp is like your ultimate relationship wingman. It automatically messages your girlfriend sweet things so you can spend more time with the Bros.
Tweet Love Oreo’s? Me too, and by the looks of it, everyone at SXSW did, where anyone could rock up to Oreo’s Raspberry Pi-powered “Trending Vending” machine, see what was popular and then have the Twitter Powered Vending machine translate that topic into a custom made Oreo just for you. This video goes a little deeper into the tech than usual, so enjoy!
Tweet Pepsi Max brings you the Unbelievable. Unbelievable feats and experiences created for you by Pepsi Max Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London. Watch their reactions as unbelievable scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers.
Tweet That 'First Kiss' Video That Had Strangers Kissing? Yeah, It's A Fashion Ad. Now ticking at 37 million views after just three days on youtube. Great viral going on there. If you've been on Facebook or Twitter for the last 48 hours then chances are you've seen the wildly popular "First Kiss" video which features a group of super good-looking strangers kissing for the first time. When it first went viral, we thought, "oh, what a sweet and heartwarming short film!" but it turns out, the video is actually a fashion advertisement for LA-based label Wren. We weren't the only ones fooled: since March 10, the video has earned more than 23 million hits (!!!) with media outlets describing it as, "touching" (The Independent), "natural" (The Telegraph) and "breathtaking" (Liberty Voice). The film, directed by Tatia Plleva, was in fact meant to not look like a fashion commercial even though it features 20 models, actors and singers (who, it's worth noting, are actually strangers). Wren's founder and creative director Melissa Coker told Fashionista that the video was launched as part of Style.com's video fashion week. “We make these fashion films every season,” Coker said. “I strive to make them an interesting film that exists on its own rather than something that feels like a commercial, and it seems to be touching people — not only people who are in fashion and would see this, but also random guys who aren’t connected at all. I’ve had random guys texting me, ‘I saw your video, it’s — and I’m probably not saying this right — on the cover of Reddit.’” Despite the fact that it's an advertisement, the video is not only beautiful but a genius way to get Wren out there as a fashion label. )
Tweet I don't know if it's the song selection or because it's in black and white or the fact that everybody in this video is so attractive, but what started out as incredibly awkward—seeing two strangers meet each other and kiss—turned into something pretty damn beautiful.
Tweet After 2 years of development, we are very happy ad proud to present our DIY ping pong robot UHTTR-1, which is currently only able to play in passive mode. Its a coincidence that the german company Kuka released a similar concept at the same time in relation with the german professional tabletennis player Timo Boll. We are also very excited about their ping pong robot and the concept that stands behind it. For more information to the development of our UHTTR-1.
Tweet For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote. Last month's hidden-camera stunt in Norway, in which a child sat freezing without a coat at a bus stop in winter, did just that. Now, Save the Children has released its own U.K. campaign to make the horror in Syria feel real—the 90-second video below, which does so to devastating effect. The ad, by creative agency Don't Panic, imagines if what has happened in Syria were to happen in London. Amazingly shot, it uses the structure of the popular one-second-a-day videos to show an ordinary girl's world falling apart over a period of a year (from birthday to birthday)—as her comfortable middle-class existence evaporates and she finds herself a homeless and fatherless refugee amid the horrors of war. The video coincides with the buildup to the third anniversary of the Syrian crisis, which has left 100,000 people dead and 2 million more as refugees. On-screen text at the end reads: "Just because it isn't happening here doesn't mean it isn't happening." "It's easy to forget that Syria was a middle income country, where children enjoyed the benefits of education, healthcare and the other basic rights our children take for granted—not to mention Facebook accounts, video games and youth culture," says Jack Lundie, director of brand and communications at Save the Children. "We hope the video will resonate with the public, particularly those who don't know much about the situation in Syria, and offer a new perspective on the devastating impact this conflict is having on innocent Syrian children."
Tweet Scania invites truck driver Daniel to the 2014 Scania Driver Competitions by putting him to the test - with the help of some very unusual cargo. Can you also handle more than your truck? Sign up at http://scania.com/sdc2014 #SCANIASDC