Ads Don't Get Much More Joyfully Hypnotic Than Samsung's Latest

Kinetic collage for the Galaxy Note 4 S-Pen. Ad agency Heaven and the directing duo Vallée Duhamel rolled out this quirky video set to electronic music for the Samsung Galaxy Note 4 S-Pen. Titled "Creativity at Work," it makes a sort of kinetic collage out of all the arts and crafts materials the S-Pen can emulate. This is one of those times where I think the "Making-of"-video is more interesting than the final product. What do you think?


Pepsi MAX Filled Up a Room With Ping-Pong Balls on Mousetraps, Then Threw Another Ball in There.

Following in the footsteps of other omnipresent consumer brands with something arty to prove, Pepsi MAX made a huge mess with mousetraps and Ping-Pong balls for a video it calls "Chain Reaction." With the help of London filmmakers HarrimanSteel, a perfect grid of mousetraps was laid out, with a Ping-Pong ball balanced on each one. After all that work, a single ball was launched under some of the most dramatic lighting I've ever seen to upset the whole display. The ball then rolls down a big science-museum funnel into another Ping-Pong ball/mousetrap installation, this one with colored spheres. All this happens to the beat of music that sounds like Alvin and the Chipmunks' take on dubstep, and I don't know how to feel about that at all. I shouldn't like the more pretentious visual choices being made here, but I do, because it's fun to watch huge companies clutch their pearls at the thought of being a constant, low-humming presence in the back of consumers' minds. I'm not sure it justifies the filmmakers hugging at the end like they've landed a rover on Mars, though. VIA


Norwegian Airlines: Live Streaming Cab in NYC

Check out the ‘Norwegian Red Cab’ streaming live from NYC. An interactive experience that enables visitors in a shopping mall in Oslo to control a cab, and discover New York City, in Real-time with a NYC tour guide meets cab driver. I guess it’s kind of like Remote Control Tourist in a way. It’s all to crate awareness around Norwegian Airlines new direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco. Created by the guys at M&C Saatchi in Stockholm.