Weloveviral ™ – Inspiration & Awesome

20things that happen on the internet 2011

2012-01-23T08:02:00.000-08:00

20 of the greatest, funniest and most insane internet events from 2011 have been united in a single illustration. It’s an open challenge. Last year a few people guessed 19 out of 20 – we’re hoping someone will crack all 20 this year. Made by Syzygy in London.

Hello. Just...awesome!

2012-01-17T02:35:00.000-08:00

Made by Matthijs Vlot.

Coolest Thing From The Consumer Electronics Show

2012-01-16T02:25:00.000-08:00

This was the coolest thing on display at the recent Consumer Electronics Show in Las Vegas. It's a smart window from Samsung -- basically a one-way window (people on the other side can't see in) with a full-pane electronic touchscreen display where you can display info, roam the internet, watch adult films, etc., etc. It can even turn into virtual blinds! Just watch the video. The future, ladies and gentlemen - it's really almost here!

VIA

Nike #Catch The Flash

2011-12-12T04:07:00.000-08:00

Vienna, 14 November 2011. It was dark. But the silence was deceiving. Because the hunt was on. A hunt for 50 Nike Flash runners. In Vienna online or on site. It was called Catch The Flash!

Norte Photoblocker: The Beer Cooler That Prevents Unwanted Photos (But Not Pregnancies)

2011-12-12T04:03:00.000-08:00

The Photoblocker is a beer bucket from Norte beer that has a camera flash sensor that causes the bucket to fire its own flash, effectively ruining any photos taken in its direction. Because, as the company puts it, "what happens in the club, stays in the club." Great news, really.

Model society – Knowledge makes complexity easy.

2011-12-06T02:34:00.000-08:00

My latest work for Norconsult. Norconsult is one of Scandinavia’s leading consultant agencies, specialized in planning tomorrow’s sustainable society from a holistic perspective. Published: November, 2011. In collaboration with Hannes Dahl and Blackfriday.

Fire Extinguisher Flight On A Train! EPIC!

2011-12-06T01:22:00.000-08:00

This is amazing... but is it real? Something for the Mythbusters to try.

Hutchinson Serenity

2011-12-05T02:31:00.000-08:00

This is a cool animated film for promoting the new Serenity tire.

Most Insane Immersive Movie Experience EVER

2011-12-05T02:12:00.000-08:00

Check out this guy's room totally change into the movie he is watching! No SFX, no post production, no cuts, everything you see here is 100% for real. The scenes were created by projecting images onto various 3-dimensional surfaces, and then syncronized a variety of real-world props, booby traps, and triggers in the enviroment to move along with the scene changes.

Seconds Of Beauty - 1st round compilation

2011-11-29T00:49:00.000-08:00

60 seconds of beauty submitted by users to the first round of The Beauty Of A Second short film contest. Create your own playlist now on the site or upload your second of beauty to participate in the next round now. 20 videos will be shortlisted from each of the three rounds to be judged by Wim Wenders in the grand final.

Montblanc and Leo Burnett Milan pay homage to the chronograph -- which recorded time to the accuracy of a fifth of a second -- with a short film challenge. The Beauty of a Second is a contest curated by Wim Wenders which asks users to demonstrate beauty in a second of film. The winner will meet Wenders and win a Montblanc Nicolas Rieussec chronograph. Every Second Counts!

Read more here

Creativity VS Time (Deadlines)

2011-11-23T04:55:00.000-08:00

The Future of Shopping

2011-11-23T04:36:00.001-08:00

Marketing is evolving in the real-time web. Transactions are changing. Connections are changing. And, yes, shopping is changing.

Tobii Eye Asteroids eye-controlled arcade game

2011-11-17T06:30:00.000-08:00

Tobii EyeAsteroids is the world's first eye-controlled arcade game expanding the application of eye tracking into the consumer electronics and gaming industries.

Earth | Time Lapse View from Space, Fly Over | NASA, ISS

2011-11-14T05:35:00.000-08:00

Time lapse sequences of photographs taken with a special low-light 4K-camera by the crew of expedition 28 & 29 onboard the International Space Station from August to October, 2011. All credit goes to them. Dope!

Asics: Run with Ryan

2011-11-14T00:34:00.001-08:00

As part of its campaign for the recent New York City Marathon, Vitro conceived this video wall that depicted long distance runner Ryan hall sprinting at marathon speed across a tunnel in NYC’s Columbus Circle subway station. The wall featured a countdown, which allowed passersby to get in position and then see how they fared racing alongside the athlete.

Nescafé: Hypnotist

2011-11-11T00:27:00.000-08:00

Now this is a wonderful commercial for Nescafé. A hypnotist performs his act in the middle of the street and changes all the by passers their day completely. The ad creates the atmosphere a good coffee can create as well.

SAS - Globe of Fortune

2011-11-11T00:10:00.001-08:00

IQ - Smoothness

2011-11-09T03:55:00.001-08:00

The Heist at Pause

2011-11-08T01:09:00.000-08:00

If you're a true movie lover, Pause is the store for you. In a new campaign for their home cinema solutions, they transform themselves into a movie and ask you to play the thief who gets away with a TV. On November the 10th (after closing), the public will be able to break in to the store and steal home cinema products with the support from a partner in front of a computer, deactivating the motion detector and cracking the shutdown code to the laser system from Pause hijacked website. And just like in the movies, there’s a motif behind the campaign.

Pepsi: Football for Blinds

2011-11-07T07:03:00.000-08:00

Pepsi created a system which made it possible for people who where blind to play a match of football. By placing a head- and smartphone on their heads, combined with 16 cameras giving the position of the other players and the ball, they could play football by hearing, not seeing..

National Geographic: Live Augmented Reality

2011-11-07T07:00:00.000-08:00

Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel’s content from around the globe. Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.

Barefoot Wine & Bubbly: One Beach Trash Mosaic

2011-11-03T07:50:00.000-07:00

For more than 15 years, Barefoot Wine & Bubbly has supported clean and "barefoot friendly" beaches. This year, Barefoot is working with BBDO San Francisco to launch "One Beach," a film series highlighting the creative innovators who support clean and sustainable beaches -- with art, surfboards, jewelry, etc. Directed by Jason Baffa, the film focuses on inspiring people with creativity, optimism and a deeper look at how people are cleaning our beaches and changing the world.

As a teaser for the new series, BBDO SF erected a colorful movie poster mural inVenice Beach, California, made of approximately 17,500 pieces of trash sourced from local Southern California beaches. Through this new integrated campaign, BBDO SF is helping Barefoot channel nontraditional advertising and social media to bring attention to beach health and inspire a better future.

Mobilia: Easier parking

2011-11-03T01:08:00.000-07:00

Mobilia shopping mall in Sweden was having a shortage in parking space so they’ve built a big parking complex. The problem continued because nobody was using the new parking building. That’s why they launched this crazy stunt. In the parking lot, one car was placed on top of another in order to illustrate the parking problems. The story created a big buzz and a lot of free publicity. Afterwards they made the connection with the parking problem and the new building. A good example of cheap but efficient advertising.

Heineken Light | Occasionally Perfect Billboard Chicago

2011-10-21T02:47:00.000-07:00

On September 28, 2011 our Chicago billboard in Wrigleyville became #OccasionallyPerfect.

Roxy Pro - Opération Orange Facebook Ambient Ad Campaign

2011-10-21T02:44:00.000-07:00

Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ "check" per fan / 120.000 views on Facebook. VIA Youtube

Cannes Lions Favorites

2011-10-21T01:09:00.000-07:00

Here are my favorite pics from this years Cannes Lions. Durex: "Club Crasher" print ad "Get In Anywhere..." and Sony Playstation – Victor (Del Campo Nazca Saatchi & Saatchi). Click for higher resolution.

Chevy Sonic - Stunts Skydive

2011-10-21T00:04:00.001-07:00

On September 22nd, 2011, the Chevy Sonic went on its first adventure. Watch the action high above the Arizona desert.

Easton: Ultimate batting practice

2011-10-19T00:01:00.000-07:00

This short video appeared on the internet a couple of weeks ago. People were asking the question if these amazing batting skills were fake or real? Realists amongst us immediately identified it as a viral video but still hoped it was for real. Now we know, sadly enough, it is just an other fake video. This time by American sports equipment producer Easton.

Red Bull: Music Academy World Tour

2011-10-16T23:53:00.000-07:00

The advertising campaign for the Red Bull Music Academy World Tour is such a product of creative collaboration that its co-founder Many Ameri thinks it should be considered an extension of the Academy’s philosophy. “It’s a stand-alone art piece,” he says, of the 3-minute music video created by Mother, N.Y. and Passion Pictures that stitches together a mind-boggling array of creative techniques, both traditional and cutting-edge.

Senai: Fire extinguisher

2011-10-16T23:48:00.000-07:00

To promote diving courses, the copywriter Damilo has created an installation using the wall behind a fire extinguisher.

Sonera: 4G Speed Test

2011-10-16T23:43:00.001-07:00

Mobile operator Sonera was the first to open 4G — the world’s fastest mobile connection in Finland. How to tell this in a traditional print media? Without being traditional. Since 4G is all about speed, we created a game — a reaction speed test. By challenging yourself and your friend you were able to win a Sonera 4G connection.

Hertz - Give The Dog A Bone

2011-10-10T02:46:00.000-07:00

Smart and simple advertising campaign to announce that Hertz now have dog cages fitted in their hire cars. Music by Jens Duvsjö. VIA Youtube

The Best Playstation Commercial Ever Made

2011-10-07T03:06:00.000-07:00

This is the best Playstation commercial made to date. It's awesome, and features cameos from a number of everyone's favorite characters. It's told from the characters' point of view, thanking you, the player, for helping them on their journeys. It was kind of touching in a "NO I'M NOT CRYING I JUST GOT GLASS IN MY EYE" kinda way. Really reminded me of just how many games I've played that actually have made me feel like I was part of something greater and not just a shirtless man-child laying on a stained couch in front of an off-brand flatscreen with a controller in his hands. VIA

London 2012 Hopeful Jumps Three MINIs #MINIjump

2011-10-07T00:13:00.000-07:00

Can you jump over three cars? Probably not. Can you jump over three Mini's? J.J. Jegede can! England long jump champion and London 2012 hopeful J.J. Jegede succeeds in his attempt to clear three MINI London 2012 Edition models in red, white and blue of course. VIA

Think different - In memory of Steve Jobs

2011-10-06T04:25:00.000-07:00

Nissan Frontier: Landing Gear Interviews

2011-10-06T02:42:00.001-07:00

Latest viral from Nissan. With full-size payload and towing, the Nissan Frontier is the mid-size truck that acts like a full size, giving the driver the feeling they can tackle any obstacle.

The Billboard Takeover

2011-10-06T01:00:00.000-07:00

Scandlines runs the passenger ferries across Öresund, the channel between Sweden and Denmark. In this campaign we reused authentic Danish billboards and hijacked them in order to attract Swedes to well-known excursions on the other side of the channel.

SL Pride 2011 - Our Proudest Bus Ever

2011-10-06T00:09:00.000-07:00

SL Pride 2011 campaign “Our proudest bus ever” The idea is to enable Facebook users to upload their profile pictures on SL’s new double-decker buses — which are then color coded to a rainbow. We want everyone who can’t attend the parade to be able to participate and show their support. SL will also broadcast the parade live in 360 degrees so that everyone can experience the parade from a distance. VIA

Google: Know before you go

2011-10-06T00:06:00.000-07:00

Visualy strong and a brilliant concept. You should definitely check the description of the hotel in the upper left corner. If families would book this hotel based on the description they should probably take a look on Google Street View, because the hotel description isn’t what you would think it is.

Utenos: Friday, the nameless beer.

2011-10-06T00:02:00.000-07:00

Utanos, a Lithuanian beer producer launched a new kind of beer. To promote trail, they did not gave the beer a name, instead people could suggest names and vote. The most popular name got selected. Thanks to Kristijonas for the tip.

All to All – 7,000 high resolution stills shot using a microscope.

2011-10-05T02:27:00.000-07:00

A rejected concept made for the Broken Social Scene song ‘All to All.’ It’s composed of over 7,000 high resolution stills shot using a microscope, some paper and bad printer. Created by JJ Gross. I think it is just wonderful and so very unique!!

Introducing Google Wallet

2011-10-04T03:04:00.000-07:00

Well here it is. The long awaited Google Wallet went live a couple days ago, and will be pushed to owners of the Sprint Nexus S 4G phones in an over-the-air software update, meaning it will only be available to a very select few people in the US this week. It’s expected to grab momentum quickly, but at the same time, I know there is a huge debate around its relevance and potential scale. But perhaps, the best thing to do is just watch the video…

Vodafone: Buffer Busters AR Gaming App

2011-10-04T02:18:00.000-07:00

Vodafone Germany has released a new Augmented Reality mobile gaming app called “Buffer Busters” challenging users to go hunting virtual “Buffer Monsters” that are slowing down networks.
The location based app guides you infested areas all over the country, where you use the augmented reality shooter to capture the monsters, storing them for when you can get to a Vodafone store to return in exchange for virtual points and badges on the path to winning one of three lifetime plans!
It it’s an interesting ploy for Vodafone to take aim around the whole slow network debate, but also a new way to approach driving store traffic, if that was in fact a goal. VIA

Disney AppMATes: Cars 2 Toys For The iPad

2011-10-04T02:14:00.000-07:00

Well here comes the next toy revolution from Disney, it’s called AppMATes; physical toys that interact with iPad apps and games.
The idea is that toys trigger various levels, effects, sounds, narration and experiences based what car is actually placed on the iPad. It works by special sensors (patent pending of course!) that are placed on the bottom of the cars and when pressed down on the iPad surface, the individual cars are recognised by the app accordingly, turning the iPad into a virtual play mat for kids, and I suspect, just about anyone who is young at heart! And so this is the future of toys… right before our eyes…

Twitter Charity Swear Jar

2011-10-04T02:11:00.000-07:00

Here’s a fun idea for a Friday and it helps raise money for charity so leaves you feeling good! We all know how a swear jar works, well here’s the online equivalent. Charity Swearbox is a donation-based site that provides Twitter users with a way to rectify their bad language online. You can login with your Twitter details where the app will detect all of your recently tweeted swear words and suggest a donation related to your profanities. You can then simply select a charity to donate to and submit your payment via Paypal. If you haven’t sworn at all, you can post a swear-filled tweet right there in the app. Love the simplicity of this one, what do you think? This idea is the work of two creative friends James Dow and Jay Gelardi.

Modernizing Classics

2011-10-03T23:52:00.000-07:00

A campaign for the Institute of Play. The idea is to create profiles on social media for literary characters so that students can follow and interact with them. This way young people might get excited about reading and understanding literature. Made by Monkey & Monkey.

Horse Pen: Non-stop writing billboard

2011-10-03T00:02:00.001-07:00

KLM: Live Twitter Reply

2011-10-02T23:42:00.000-07:00

KLM now responds to your questions within the hour via their Twitter account. To promote the 24/7 service, they replaced their usual typed responses by a living alphabet.

For 1 day, The KLM Reply saw 140 KLM employees give unique replies to friends’ and followers’ tweets and posts, by assembling the answer live before their eyes. All within the hour.

20th Century Fox: Star Wars Lightsaber

2011-09-27T23:55:00.000-07:00

In order to promote the new Blu-ray disc of the Star Wars series, the BT-Tower in London went through a remarkable transformation. The tower was changed into a giant lightsaber and could be viewed from around London.
May the force be with you..

Trygga Händer - en tävling från Posten (In Swedish only)

2011-09-26T06:03:00.000-07:00

(In Swedish only, sorry)

Real-time face swapping technique

2011-09-26T02:21:00.001-07:00

This is an technical demo for real-time face swapping technique.Using a code mashup of Jason Saragih's facetracker and Kevin Atkinson's image clone code Barcelona-based programmer Arturo Castro shows us the first steps toward easy video chat face masking that is far more convincing than you might think. In just one quick session Castro puts on the faces of Paris Hilton, Fidel Castro, Steve Jobs, Vladimir Lenin, Marilyn Monroe, Andy Warhol, Mao Tse-tung, Brad Pitt, Michael Jackson, Salvador Dali and of course President Barack Obama.

Wanted in Oslo - David Hasslehoff

2011-09-26T02:12:00.000-07:00

Are you worth the Hassle? Check out ours and mr Hasslehoff's latest adventure - an online commercial from Oslo, Norway! You can star in it yourself.... Check it out here: http://wantedinoslo.no

Siemens: Mixer

2011-09-26T01:36:00.000-07:00

Creative outdoor advertisement created for the Siemens Mixer. Tagline that goes along is: “Attention! Stirs with up to 5600 rmp. The new Siemens MQ 9550”.

Leo Burnett: Creative calendar

2011-09-26T01:31:00.000-07:00

Click for high res.

The Refund Boutique

2011-09-26T01:29:00.000-07:00

2011 D&AD - Yellow Pencil
2011 New Creatives - Best Of
VIA Viktor

Carlsberg: Bikers at the movies

2011-09-23T04:28:00.000-07:00

You gather 148 bikers into a cinema and leave only two seats in the middle available. This provides us with great footage of unexpecting couples who buy the tickets for these two free spots. Do they make the right choice and leave? Or is it the right choice to gather all their courage and take place between these bad boys? If they make the right one it calls for a Carlsberg.

Paddy Power World’s Largest AD

2011-09-22T00:49:00.000-07:00

Gambling agency Paddy Power has set a new record for outdoor advertising, building a 270 foot (82 metres) long sign on the hill overlooking Cheltenham Race Course. Locals believe that the sign on Cleeve Hill in Gloucestershire has the potential to become one of the country’s most recognised landmarks, even becoming a tourist attraction similar to its sister sign in Hollywood, Los Angeles.

The sign is 270 feet long (82 metres), 50 feet high (15 metres), almost 100 tones in total, designed and built by 60 people over three years. The sign is longer than the world’s largest free-standing billboard in Manila, Philippines (160ft), taller and bigger than the Hollywood sign (45ft by 200ft), and longer than the famous Cerne Abbas Giant in Dorset (180ft).

Try The McGurk Effect

2011-09-20T00:22:00.000-07:00

The McGurk effect is a compelling demonstration of how we all use visual speech information. The effect shows that we can't help but integrate visual speech into what we 'hear'.

Volkswagen BlueMotion Roulette

2011-09-14T00:14:00.000-07:00

Norwegian agency Try came up with a novel way to communicate the VW Golf Bluemotion's low fuel consumption: it turned a car journey into a game of roulette.

In a promotion for the brand, it sent a Golf Bluemotion on a journey up Norway's route E6, the country's main highway linking Oslo with the North. Online, it turned the road into a 'roulette board' using Google Maps and Streetview, and invited participants to guess where the car would run out of fuel in order to win it. They only got one guess, so in order to guess correctly, they had to find out more about the car - which eventually ran out of fuel after 1,570 km.

Alis: Skate Attack

2011-09-12T00:47:00.000-07:00

Many skaters don’t like politics, that’s a fact. However, they can be important for them and their desires. To bring politics more in to attention with skaters, a skate store manager came up with a smart idea. In the midst of the election, he changed the election posters of the candidates running.

Warner Bros: Contagion Billboard

2011-09-11T23:57:00.000-07:00

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in ‘awe’ or ‘eww’. Pretty awesome...

Contagion : How a Virus Changes the World

2011-09-07T23:30:00.001-07:00

Rail Safety - Horsepower

2011-09-07T01:50:00.000-07:00

Some things are worth waiting for. That’s the slogan for this impressive video, which is made by the government of Australia. This commercial is made to make people aware to watch out when they’re crossing train rails.

Absolut: Fashion

2011-09-07T01:48:00.000-07:00

Playing with the iconic Absolut bottle keeps on going. This print ad uses the blank concept again, only depicting the shape of the bottle through which people can create something new.

Guggenheim Museum: Say something nice

2011-09-07T01:47:00.000-07:00

For its new exhibition Stillspotting NYC, the Guggenheim Museum placed a wooden lectern with a megaphone holster and an attached sign: Say Something Nice. The idea came from Improv Everywhere, the organization that made flashmobs famous.

Cadillac: Ripped

2011-09-07T01:41:00.001-07:00

The new Cadillac is so irresistible people tear out the picture out of a magazine immediately. Or was it already torn out in the first place? A great way to attract attention without even showing an image of the car. Is this brilliant...or not so brilliant?

Manchester United: USA Tour

2011-09-07T01:27:00.000-07:00

Manchester United Created this video for their American Tour. The video shows in stop motion how the American flag is recreated with Manchester United shirts.

The video reminds us of a Japanese campaign for the apparel maker Onward Kashiyama which was even more impressive!

Ariel: Fashion Shoot

2011-09-07T01:16:00.000-07:00

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes which were hung up. Love it. I'd say this is the first cool thing I'v seen from Arial. Cudos to Saatchi & Saatchi, Stockholm.

SWIPE for Million Trees NYC

2011-09-01T23:37:00.001-07:00

GREEN PENCIL — ONE SHOW 2010
GOLD PENCIL — ONE SHOW COLLEGE 2010 / NON-TRADITIONAL

"Make Million Trees NYC attract a younger audience between the age of 20-30 while still appeal to other demographics."
Johan Gerdin, Jonas Åhlén, Fredrika Stern — Berghs School of Communication / Stockholm University

Francis and the Lights

2011-08-26T06:51:00.000-07:00

Can You Serve: Interactive billboard

2011-08-25T23:58:00.000-07:00

Can You Serve is an eight part reality TV show dealing with customer service. To promote their second season, the show set up a machine containing over ten thousand $1 coins which gives a tip for every like their page gets.

Opened mouth - Volkswagen Golf R, the fastest Volkswagen ever

2011-08-17T07:36:00.000-07:00

That's the kind of ambient idea I love! Imagine you're walking in the street and you see a guy with this mouth:

It's quite surprising isn't it? If you're a curious person you'd get to read this on the back of his shirt:

And at this moment you understand that all this is just an advertising stunt to promote the power of the Volkswagen Golf R, the fastest Volkswagen ever!

Oh, and here's the little accesory that made them look like dummies:

Mazda MX-5 + DJ Seb and DJ Reggie in Ibiza

2011-08-16T07:11:00.000-07:00

DJ Seb Fontaine and Radio 1 DJ Reggie Yates get behind the wheel of a Mazda MX-5 in Ibiza, for a road trip to defy convention. It's a nice way of showing the car and certainly makes me want to go to Ibiza! It's part of a competition inviting people to ‘Express their Spirit’ on Facebook at http://bit.ly/spirit-mazda to win extraordinary once in a lifetime prizes which are pretty cool.

B-Reel Mind Tricks: Brain Powered Slot Cars

2011-08-09T02:55:00.001-07:00

I love the Arduino board and we’ve been working on some very cool projects with it. So now that I’ve confessed my love, check out an experiment the guys at B-Reel have just completed using the Arduino board, Scalextric slot cars, Mindwave headset and some neat code to wrap it all together!
B-Reel Performs Mind Tricks, basically. And these mind tricks just happen to let your brain power a slot car set, or if you took it further, you could control almost anything. So B-Reel creative director Riccardo Giraldi setup a Scalextric slot car track and then replaced one of the hand controllers with a cable to the Arduino board, which in turn connects to the computer, which has a Neurosky Mindwave headset connected. (read more about the setup here).
A neat script lets the Arduino board tap into the readings from the Mindwave headset, allowing the user to control the car with their mind! I seriously love it. More and more the physical, tangible digital world will become the battleground for great campaigns, and you will have already started to see this trend in its infancy over the last 12 months… I’m ordering a Mindwave headset now! VIA

Multi Touch Experience Cube

2011-08-09T02:54:00.000-07:00

Here is a pretty cool trade show installation called the “Multi-Touch Experience Cube”. At first glance it’s a passive visual experience, but once users interact with any of the 23 LCD displays the room comes to life with the LED roof and visual effects mapped to user interactions. The LCD’s make up a 14m+ touch wall, and allow multiple users to interact simultaneously with any of the screens in the cube. Users can display and interact their content on one screen, or spread them across the entire digital installation. Thanks Patrick! Created by Sensory-Minds.

3D Augmented Reality Video With Kinect + iPad

2011-08-09T02:46:00.000-07:00

Here is an interesting augmented reality 3D Video Experiment. It uses an Xbox Kinect to map the video data, then uses the String Augmented Reality SDK to display what looks and feels like 3D video on the iPad, activated by a QR code. Pretty cool yeah?
Well, if they’d mapped the person being recorded with 2-3 Kinect’s the video quality would have been a whole lot better, and you’d have been able to walk a complete 360 degree path around the QR code seeing seamless 3D video… I suspect we’ll see that demo shortly!

Hugo Boss: Head Tracking YouTube Experience

2011-08-09T02:25:00.000-07:00

Here is a different kind of YouTube experience from Hugo Boss for the new fragrance “HUGO Just Different”. The YouTube experience is created around an interactive film called “KINO” that essentially has 3 variations that can be instantly engaged at any time. Playing on the idea of seeing things differently, users control the the film through simple head movements that are picked up via their webcam and the sites realtime head-tracking technology, with each movement seamlessly integrating rich new layers of colour or motion into the film. You can shift between the movie, story or theatrical versions of the black and white film at will.
I’m not really sure what to make of it. It’s dark yet illuminating all the same. But above all, it certainly is Just Different. And I guess that’s what Hugo Boss was going for! Try here http://www.youtube.com/hugobosstv

Toyota Prius Projects: Mind Controlled Bike

2011-08-09T02:05:00.000-07:00

Toyota’s Prius Projects site has been around for a while now, and recently they’ve developed a few very cool projects, including a mind controlled bike from Parlee! Hot of the heels of B-Reel’s mind controlled slot cars, is this hand built Prius x Parlee bike that is controlled through an iPhone App, which in turn, is controlled via a neuroheadset to let your mind change the gears, while the app plots things like GPS coordinates and performance data to remember how you were travelling at that moment in time, so that next time you ride that same road, it will auto adjust the bike settings for you, and even shift your gears!

Volkswagen’s Augmented Reality App

2011-08-09T00:40:00.000-07:00

Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android.
Once you’ve downloaded the app it lets you explore the vehicle and play with it’s features; you can open the soft-top roof, rotate the car, check the vehicle’s details, change the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks. While this isn’t ground breaking, it’s great to see VW experimenting with new ways to promote their cars. Keep up the good work! What do you guys think? It’s available from the French iTunes Store for iPhone, iPad 2 and also for Android which is cool.

Ibiza Parties: RFID Facebook Integration

2011-08-09T00:38:00.001-07:00

With access to RFID technology and integration with social API’s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world!
This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first for the hotel industry, created by the guys at Dorst & Lesser, who were responsible for the Renault Motor Show RFID installation. The hotel has numerous RFID points that activate different things, some are simply hotel area based status updates, while others auto-post photos taken in real-time with each RFID wristband swipe. I’m looking forward to seeing where RFID goes in 2012 and beyond…

Aides: Private parts making music (NSFW)

2011-08-09T00:09:00.000-07:00

Aides is a non-profit organization fighting against Aids. They’re known for their risky campaigns, this one is a good example of it! (Probably) not safe for work!

Human rights watch: Burma installation

2011-08-09T00:04:00.000-07:00

Wow! Why didn’t we see this amazing campaign earlier? A huge installation was set up in Grand Central Station in New York in order to raise awareness for the political prisoners in Burma. Obviously an idea like this one was awarded at the 2011 Cannes Lions.

McDonald’s: Ice Cold

2011-08-09T00:03:00.001-07:00

McDonald’s and Cossetten, Vancouver have created a remarkable piece of artwork. They put 4,000 Canadian dollars in a seven-foot tall ice sculpture. The coins were shaped into McDonald’s famous Golden Arch and people were given the chance to get one of the dollars to buy a drink at the McDonald’s.

STA Travel: Move, Learn and Eat

2011-08-08T23:57:00.000-07:00

There has been a lot of buzz around the following videos. But we know now, the videos have been made for STA Travel. It is one of the two largest travel organizations for students and young people. “3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage.”And apparently all done without the help of a big crew or agency, thrifty production just like STA Travel’s offers.

Greenpeace – A New Warrior

2011-07-15T02:45:00.001-07:00

The Super Mega Rainbow Updater – Skittles Viral Marketing

2011-07-15T02:40:00.000-07:00

The Verbalizer: Having Fun With Google Voice

2011-07-15T02:34:00.001-07:00

The Verbalizer is an open source dev/electronics board, meaning it’s basically a cool little custom built microphone, accompanied with a bunch of open source code to let you utilise Google Voice Search in all sorts of ways, in fact, in anyway you can think of!

Social Media Revolution No3

2011-07-15T02:29:00.000-07:00

Here is the world famous Socialnomics “Social Media Revolution” video #3 and it’s been completely updated with statistics current as of June 2011. Created by Erik Qualman from Socialnomics, the video is essentially an animated infographic telling the story of how social is taking over the world through an array of great, current statistics… This year the sound track has changed, but as much as I love the video, the sound has some how got even worse!

The Twitter Job Hustle Experiment

2011-07-15T02:24:00.001-07:00

Here is something a little fun for the weekend, it’s called The Twitter Job Hustle experiment, a clever campaign concocted by Bas van de Poel and Daan van Dam in an attempt to score a new job at a leading advertising agency. The pair make up the creative team known as Wonder Years, and here is their attempt to get noticed on twitter…

Pringles Crunch Band Rockutorial

2011-07-15T02:22:00.001-07:00

Here is a cool new promotion just launched for Pringles to help celebrate the summer music festival. The Pringles Crunch Band consists of native iPhone and Android apps that are used to play one of 15 virtual instruments, all depending how you utilise the accelerometer.

Talking Robot Mouth Mimics Human Speech

2011-07-15T02:18:00.000-07:00

I think Professor Soata have to work a little harder to get this work right. But cudos for trying.

100 Years: Pitch To David Ogilvy iPhone App

2011-07-15T02:08:00.000-07:00

To celebrate David Ogilvy’s 100th birthday, Ogilvy have launched a fun iPhone app that allows any aspiring creative to pitch ideas via video call, straight to the great man himself. If you’re onto a good idea, you’ll know almost instantly, with praise from David Ogilvy among the rewards, but if not, and your idea sucks, he’ll let you know in no uncertain terms…
The app was crated by Ogilvy Asia / Ogilvy Digital Lab, and is available on the App Store for free. So download that and have a crack to celebrate David Ogilvy’s 100th birthday.

Awesome K-SWISS: Kenny Powers

2011-07-14T06:25:00.000-07:00

Danny McBride plays the amazing role of Kenny Powers in the series Eastbound & Down. This strange character now supposedly became CEO or as he calls it MFCEO of K-SWISS. Kenny completely replaced the management of the company with sports celebrities. You might recognise, NFL stars Matt Cassel and Patrick Willis, MMA champions Jon “Bones” Jones and Urijah Faber, and super-trainer Jillian Michaels. They’re all supporting the company’s new mission statement: Kenny is the CEO, and you shut up. Below you can see the official commercial. After the jump there is a behind the scenes video and 13 other short ads all completely in the typical Kenny Powers style. If you liked him on the show you should definitely check them all out.

Vivident: I’m not your father

2011-07-14T06:18:00.000-07:00

Is Italy going after Japan for the most strangest commercial? In the following ad, things go unexpected, something no one could preview.. Funny or a bit over the top? Let us know! VIA

Drive Times: For Sale

2011-07-14T06:16:00.001-07:00

The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, the newspaper went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles. When interested people called their number, they hear the following hilarious conversation.

SunSmart: Cut out

2011-07-13T23:50:00.000-07:00

“Cutting your sun exposure is easier than cutting out a skin cancer” is the slogan for the new SunSmart campaign in Australia. So in order to cut sun exposure they’ve built in a free sunscreen dispenser into this billboard.

Sapporo: Shadow Motion Projection

2011-07-12T04:51:00.001-07:00

The goal for this campaign was to spread the legend of Sapporo beer beyond the sushi bar. Therefore Dentsu Inc, created a motion projection, were people could let their shadow be transformed into a giant legendary Japanese character. Three characters were made, a sumo wretsler, a samurai and a geisha. Another successful campaign by Dentsu Inc!

Conselho nacional do sesi: The world’s biggest hug

2011-07-11T07:27:00.000-07:00

The symbol of this awareness campaign for child abuse is a simple hug. But Monumenta Brazil didn’t keep it simple. The massive statue of Christ the Redeemer at Rio de Janeiro was used to create the world’s biggest hug. By using projection technology it appeared the statue gave hugs instead of spreading his arms.

Worlds First Ever Animated Tattoo

2011-07-08T07:42:00.000-07:00

Gain access to more creative minds at http://www.facebook.com/ballantines.
On June the 16th 2011 Paris based tattoo artist K.A.R.L. realised the first ever animated tattoo. Streamed live on Facebook, users accessed his mind through the Human API, shared his thoughts and influenced the tattoo. Log in now to the Human API at http://www.facebook.com/ballantines. Share a creative mind's thoughts, chat, ask questions and help him make the creative calls as he works live online. Leave an Impression.

Thanks to @ola for the tip!

Volkswagen Augmented Reality Advergame

2011-07-05T04:35:00.000-07:00

As the ﬁrst manufacturer in China to host a professional racing event, Volkswagen needed to build excitement for its series and
the racing camp that would followed by sparking interest amongst car enthusiasts. Working with Ogilvy Beijing, the brand placed inserts into one of China's most popular car magazines that were shaped like the steering wheel from the car, and invited readers to take part in the 2010 Scirocco Cup Augmented Reality Challenge.