Tweet In a medieval meets modern twist, this installation to promote the new season of Game of Thrones in New Zealand challenges people to tweet #BringDownTheKing that powers a contraption in a town square in New Zealand where a rope tied to a sculpture of King Joffrey, tightens with every tweet… Very cool! Created by the guys at DDB in Auckland.
Tweet Nuclear war, cat gifs and reddit? Wait, what? Who was the genius who came up with all of that? The internet is such a crucial tool in our daily lives today that we hardly remember that it hasn't been here forever. But yeah, it is actually not that old. We still have fuzzy memories about the time before the first thing in the morning was to check email and browse our favorite blogs and youtube channels. Well, let's explore how the internet came into existence and why.
Tweet Morris, one of the most respected directors in film and advertising, worked with Deutsch L.A. to film spots that feature real people named Ronald McDonald enjoying Taco Bell's new breakfast menu items, like the A.M. Crunchwrap and Sausage Flatbread Melt. In terms of creative execution, there's not a whole lot to the spots. We see Ronalds from all walks of life eating some Taco Bell breakfast and then talking about how great it is. They don't specifically trash McDonald's, but the narrator closes with the line, "Delicious new breakfast everyone can love, even Ronald McDonald." Of course there's a mouthful of an on-screen legal disclaimer, but the ad team even had a little fun with that: "These Ronald McDonalds are not affiliated with McDonald's Corporation and were individually selected as paid endorsers of Taco Bell breakfast, but man, they sure did love it."
Tweet It took a while, but someone has finally lampooned Cadillac's much-derided "Poolside" commercial starring Neal McDonough. And not just any old someone—Ford Motor Co. Ford's agency, Team Detroit, shot the parody below, which stars the polar opposite of the McDonough character—Pashon Murray, the founder of Detroit Dirt, a sustainability consultancy and advocacy group. The Cadillac spot showcased the CLR luxury plug-in hybrid. The Ford video shows off the Ford C-MAX hybrid. But Murray's message about today's America is light years away from Cadillac's. The spoof is posted on its own YouTube channel, not Ford's. But it has Ford's tacit approval. Speaking to the Deroit Free Press, Ford spokeswoman Sara Tatchio described the video as "lighthearted," and added: "I don't think we're mocking a competitor. We're trying to showcase positive work being done in our community." Yeah, no mockery going on here. GM has not commented. VIA Adweek
Tweet Not CGI, but wow, what an amazing animatronic showreel by the talented Gustav Hoegen! Gustav's specialty is Animatronic Effects, Prosthetic Makeup Effects for TV and Film. His credits and some shots shown in this video include: Prometheus, Charlie and the Chocolate Factory, Clash of the Titans, The Hitchhiker's Guide to the Galaxy, Doctor Who and more. Animatronics is mainly used in movie making, but also in theme parks and other forms of entertainment. Its main advantage over CGI and stop motion is that the simulated creature has a physical presence moving in front of the camera in real time. The technology behind animatronics has become more advanced and sophisticated over the years, making the puppets even more realistic and lifelike.
Tweet This is Genius. Pure Genius. And by that I mean I probably need one, and so do the millions of other people who stare into phones in all social scenarios! The Social Media Guard takes the “social” out of media and puts it back into your life. There’s not a lot more to say, apart from well done Coca-Cola and Memac Ogilvy… Cannes Contender?
Tweet BroApp is designed to maximise your relationship with your girlfriend, while giving you extra time with your mates. The app is highly intelligent, and once configured, it knows when and how to tweet to your loved one, and when not to, like if you’re in the same house as her! BroApp is like your ultimate relationship wingman. It automatically messages your girlfriend sweet things so you can spend more time with the Bros.
Tweet Love Oreo’s? Me too, and by the looks of it, everyone at SXSW did, where anyone could rock up to Oreo’s Raspberry Pi-powered “Trending Vending” machine, see what was popular and then have the Twitter Powered Vending machine translate that topic into a custom made Oreo just for you. This video goes a little deeper into the tech than usual, so enjoy!
Tweet Pepsi Max brings you the Unbelievable. Unbelievable feats and experiences created for you by Pepsi Max Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London. Watch their reactions as unbelievable scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers.