Snowboard Basketball - Samsung viral

Super Bowl Ads 2010 Google

Nokia: The World's Biggest Signpost ambient

Advertising Agency: Farfar, Stockholm, Sweden VIA

Social Media is Dead

"Don’t get me wrong I love Twitter, Linked-in and my blog they are ALL indispensible to my marketing efforts. What we need to do is clear away the social media BS that’s blinding people to the obvious truth that social media tools are just a new way to manage conversations to engage clients – its not rocket science – its for everybody. Its evolution and not revolution!" – Gordon MacIntyre-Kemp

Read the article here.

Massive Attack - Splitting the Atom

It's black and it's sexy. Superb 3D animation and music, pure ponography for you ears and eyes. This video is carried out by Edouard Salier for Massive Attack. It was entirely conceived from synthesized images in a hypnotic style for the title “Splitting the Atom”, from their future Heligoland album. Enjoy!

Avatar's Augmented Reality Campaign

How good was Avatar? Every company known to man ran some sort of promotion to jump on the bandwagon, but this is just a little different. Mattel released an Augmented Reality Card with every single Avatar toy produced, all the characters, vehicles and creatures. The iTags as they have been named, come with different levels for interactivity – eg. a Character might be level 1 (gives you special information) while a vehicle might be level 2 (which gives you info plus live attack).
I think we will see a rush to this sort of additional interactivity / engagement from all sorts of products in 2010, and particularly in the toy / games industry – started late last year! See the full range of toys here

Nike True City iPhone App

Nike Sportswear just released Nike True City: an iPhone app that provides unique insights into the six European cities London, Paris, Berlin, Milan, Amsterdam, and Barcelona. The new app tells you exactly where it all happens in any of these city and the accompanying video stunningly shows how the app works:

VIA