Commercial somewhat shocking created by Y & R in South Africa for African Diamond Council, an organization that seeks to reveal the truth about the rare diamonds that came from Africa. Anyone who has watched the movie Blood Diamond should already be up on the reality of Africa and the diamond business. It is a cruel market, and killing many Africans each year.
"Conflict Diamonds" is the production of Blue Panther Films, directed by Grant De Sousa.
The Twix chocolate brand has launched a new ad called "Mouth Pie," created by AlmapBBDO for Mars, which was released 17/12, on YouTube. With production and post production exquisite, the film was directed by American Bryan Buckley, Hungry Man production company, named best director of the decade by AdWeek magazine, one of the "bibles" of the advertising world (we'll I dont know about that...). "Invent a break. Open a Twix.
When Intel showed us that their employees are not the same as the others, I thought it was just joking, but it seems that the guys are really crazy.
A new viral launched by the brand, called "Cannonbells" shows Intel engineers in Finland simply being thrown against huge tube, making the famous sound used at the end of their commercials. With only 2 days and almost 40,000 visits, the video can now be considered a success, and also has a site with the making of.
Machines were installed to make smoke inside panels in bus shelters. When the smoke began to pour out of the cup of coffee from McDonald's, the following sentence appeared: "Your free coffee is ready."
The goal, of course, is to promote free coffee to consumers. Its made by Canadian Cossette, with a little help from Dyna Graphics.
A guerrilla campaign against Apple called Dear Steve Jobs (www.dearstevejobs.com) started yesterday outside Apples headquarters in Cupertino. Soon SVT (the Swedish public service broadcaster) Play will be available for the iPhone. Soon. The application just has to be approved by Apple first - which unfortunately can take some time. But if we all pitch in, maybe we can convince Steve to speed things up a little. So make your voice heard!
- We will have two people outside the headquarters in Cupertino today. They will in a nice way affect Apple to approve our Iphoneapp, we are now submitted for approval, "says Helga Baagøe, communications director of SVT.
Letter to Steve Jobs: "Dear Steve Jobs, we at SVT (the Swedish public service broadcaster) would like to ask you a favor. Below is a description of our SVT Play application. And to the right you can see all the Swedes who are eagerly awaiting its approval. So please Steve, hurry up and approve our app. We have tried to simplify the approval process as much as possible for you. Just press the green button below and record a video of yourself saying "JA" (that’s "yes" in Swedish, pronounced "yah"). Come on, Steve, Sweden is waiting. Say JA!"
The campaign was developed in cooperation with advertising agency Forsman & Bodenfors. Mobile site is developed in cooperation with Doberman. UPDATE: The website was done by Fi – The Interactive firm.
VIA VIA VIA
One of those "Woooow wish I had come up with that..." ideas. Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show they consequently distributed IKEA catalogues in front of the cinema. I love it. But I'd hate it if it was projected in my cinema.
Dont forget to check out the IKEA Facebook Showroom while you at it.
Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspeckt
What's blue and white, squiggly and suddenly appears in the sky? If you know the answer, pop it on a postcard and send it to the people of Norway, where this mysterious light display baffled residents yesterday. Speculation was increasing today that the display was the result of an embarrassing failed test launch of a jinxed new Russian missile.
Tromsō Geophysical Observatory researcher Truls Lynne Hansen agreed, saying the missile had likely veered out of control and exploded, and the spiral was light reflecting on the leaking fuel.
Read more: http://www.dailymail.co.uk/news/
Nespresso, the brand of fine coffee, for their latest commercial wanted to illustrate that “distinct flavors and aromas have the power to evoke special memories.” Australian film director Ben Briand came up with this vision of sensorial memories.
Google Chrome is a web browser that runs web pages and applications with lightning speed. Read more: google.com/chrome
Comment from youtube: "I love that video, I love the interface of the browser and I hate the fact, that google traces every step I do."
Geekologie wrote: "This is a graphic depicting what the internet goes through on a typical day. It's pretty freakin' impressive. But it also made me feel pretty insignificant. Then I realized I'm practically the ringleader of this circus (metaphor magic!) and that's when I removed the hose from my exhaust pipe."
The Coke Zero Facial Profiler app aims to use Facebookto find your digital double. Coca-Cola promotes its Coke Zero brand under the guise of “having Coke’s taste but with zero calories” so finding an identical stranger is an interesting tie-in.
The app is pretty simple. Grant the Coke Zero Facial Profiler app access to your Facebook account via Facebook Connect and it will search for photos you have uploaded of yourself and scan them with its face recognition software. If you don’t have enough photos uploaded or if the photos aren’t right for the software, you can upload a photo from your computer or take a picture from your web cam.
As soon as the app has enough information, you’re added to the database and asked to invite your Facebook friends to join in on the fun too. Once the database is large enough (how large isn’t specified, but it was 22% full as of this writing), Coke Zero will show your doppleganger.
Coke hints that you might be able to have some fun with the information after a match is made, but is playing coy with the details. If you decide you DON’T want your photo in Coke’s database, you can request that it be removed and Coke says it will comply within 48 hours.
Like iPhone apps, Facebook applications are increasingly being used by small and large companies to promote or reinforce a brand. Personally, I like the idea of this app and can’t wait to see who it matches my face with!
Do you believe the world is going to melt away due to global warming? If you do you'll love this new campaign from Arc Communications for Greenpeace. The campaigne hopes to catch the attention of those attending the 15th annual United Nations Climate Change Conference in Copenhagen. If you're on the side which believes global warming is just a natural cycle, you'll get a nice chuckle out of the campaign. See more here.
Behind the scenes filming at a Social Media Addicts Association meeting, with members discussing the problems caused by their addiction in graphic detail. Be warned - this is harrowing viewing, not for the faint hearted! StopWritingOnMyWall.com
Bad boy Jamie Oliver makes a guest apperance in the swedish ICA-commercial. "It's mentally on the set," he twittrade during recording. Jamie Oliver greets Stig with a "whatever!" and "loser". Then he asks "Do you have steps in Sweden?" and use Ulf as a staircase. To top of the arrogance, he calls Stig "Steve from IKEA". Advertising agency is King.
Whiskey brand Ballantine needed visibility behind the bar. The solution: an equalizer on the front of the bottle that gives rulings on music in the bar. Ballantines do not want us just to dance when we drink their spirits, but now we dance to - and with - booze.
It is difficult to escape the black bottle with the luminous blue bars that jump in the equalizer on the front. Equalizer is powered by batteries and the whole label is sound sensitive. It is London-based design company, The Core, which created the bottle that is now being launched in bars in England and also in 35 markets. 20 000 bottles have been produced, plus promotional material t-shirts. Equalizer The bottle will not be sold outside the bars. The bottle is part of the campaign, "Listen to Your Beat".
- The initiative will provide energy to the campaign and engage consumers, argues Ballantines brand manager Peter Moore.
This video from YouTube, shows a car hit by a large wrecking ball, is fast approaching viral status. The video description claims that a “Dodge minivan that entered a closed construction zone in Manhattan was accidentally hit and flipped over by the wrecking ball as onlookers watch in horror and ran for cover. Driver escaped with minor injuries.”
Everything about the video makes us think this is a fake. A few questions that arise: Why are they using a wrecking ball close to a Manhattan city street? Is there a voice yelling cut? Is there a flipping mechanism underneath the car? Would it be possible to survive from the impact? Why are there no news reports on the incident?
Is this a viral from Dodge? Or is the, “OMG! Car Hit and Flipped By Wrecking-Ball in NYC!” video for real? What’s your take, and why?
1. Inspired Bicycles
Advertiser: Inspired Bicycles
Ad Agency: N/A
Why it works: Inspired Bicycles’ team rider Danny MacAskill scales fences in and around Edinburgh, Scotland. The video is as mesmerizing as its hypnotic soundtrack from music group Band of Horses. It’s a solid example of how a brand pursuing a niche market – mountain bike trailblazers – can reach the masses with a brilliant viral video execution.
Ad Agency: Publicis Mojo and @RadicalMedia
Why it works: A love story with few words, Signs compels you to watch until its poignant end. It conclusively dispels the myth that viral video executions must be short and gimmicky to grab your attention.
3. Piano Stairs
Ad Agency: DDB Stockholm
Why it works: “Take the stairs instead of the escalator and feel better” is something we hear but didn’t often see until this sly video from Volkswagen appeared on the Web. It’s part of an inspiring campaign, The Fun Theory, that encourages people to come up with fun ways to “do good.” The video itself did well indeed, imbuing Volkswagen with a fun new ethos and racking up millions of views in the process.
Advertiser: Boone Oakley
Ad Agency: Boone Oakley
Why it works: Boone Oakley, an ad agency from Charlotte, North Carolina, uses an interactive YouTube video to tell its story and showcase client work. Audacious and attention-getting, it puts the young company on the short list of ad agencies who get it.
5. Hosting Your Party
Ad Agency: N/A
Why it works: This is the ultimate anti-viral: a video that generates millions of views simply because of how profoundly it misses the mark. Comments have been disabled, but all you have to do is talk to someone you know who’s watched it to know why it was so generously passed around.
6. YouTube HD Camera Trick Challenge
Ad Agency: Viral Factory
Why it works: One cunning way to get people talking about and sharing your video is to make them wonder how you shot it in the first place. Samsung went to great lengths to protect the “trick” in the video for their new HD camera phone, which got tech geeks riled up to try solving the puzzle. Geeks happen to be the audience most likely to buy the HD new camera phone, which is why this video makes our Top 10.
7. United Breaks Guitars
Advertiser: Dave Carroll
Ad Agency: N/A
Why it works: A traumatic experience for one flyer becomes a public relations disaster for United Airlines, when musician Dave Carroll uses a YouTube video to vent frustrations after his guitar is damaged at Chicago O’Hare airport. The takeaway: Viral video is a wonderful tool for consumer advocacy because chances are you’re not the only one who is upset. In this case, United was inundated with additional complaints after United Breaks Guitars.
8. All the Single Babies
Ad Agency: User Generated
Why it works: The huge popularity of this video, a baby dancing to a Beyonce song, is channeling ad revenue and donations into his college fund. This quick reaction to a YouTube hit shows us the toddler’s dad has moves of his own — something sluggish advertisers can learn from.
9. Guy Catches Laptop with His Butt
Advertiser: MSI Computers
Ad Agency: N/A
Why it works: In much the way Airplane parodies disaster films, this cheeseball video spoofs last year’s viral video hit Ray-Ban’s Guy Catches Glasses with Face. The inside joke is why we picked the video for this year’s Top 10. If you’re not on the web, you don’t get it. But for the millions who saw Ray-Ban’s video, it’s a wink and a nod, and an ironic sign that the viral video medium is maturing (or not).
10. JK Wedding Dance
Advertiser: Jill Peterson and Kevin Heinz
Ad Agency: N/A
Why it works: A couple’s wedding entourage dances down the aisle to Chris Brown’s song “Forever,” springboarding this video into viral history (at least for ‘09). Instead of stripping the video of its music — something copyright owners are permitted to do on YouTube — Sony used its popularity to sell more Chris Brown albums
A picture is worth a thousand words. No need to type your search anymore. Just take a picture. Find out what businesses are nearby. Just point your phone at a store. This is just the beginning - it's not quite perfect yet. Works well for some things, but not for all. Your pictures, your control. In many ways this is the future. Give us the iPhone app now Google!
New campaign created by Ogilvy from Argentina for Publicitario Consejo Argentino. The campaign is to raise awareness about verbal abuse towards children, showing that a child never forgets what she hears, taking with him the rest of life and may have irreversible consequences. Production by Peluca Films, directed by Vladimir Duran and Diego Nuñez Yrigoyen. The campaign extends through the website www.escuchate.org.ar.
The second Viral Film Festival (First one in New York -08) is over and the "best virals of the year" were chosen. Some of them I'v already posted in the blog before, some other were not, mainly because they are in french.
Title: “Baby Break Dance”.
Client : Evian. Agency : BETC 4D Euro RSCG.
Title: “Versailles”. Canal+
Client : Canal+. Agency : BETC Euro RSCG.
Category: Young people
Title: “Venez comme vous êtes” (come as you are).
Client : McDonald’s. Agency : Duke Interactive.
Title: “The Candle”.
Client : Viagra. Agency : BDDP Unlimited.
O Barack (La Chanson du Dimanche S03E12).
Category: User Generated Content
Title: “Le Flamby”.
Client : La Poste. Agency : Euro RSCG C&O.
Title: “Walk in Fridge”.
Client : Heineken. Agency : TBWA Neboko Amsterdam.
This is a beautiful piece of art by Esteban Diacono set to, and inspired by Olafur Arnalds "Ljósið". Esteban explains how he came up with the video and what effects he used:
"...I worked the particles and the particle subsystem and linked things like the emission, the turbulence, the velocity, the spin amplitude and the strenght of the fields to the soundkeys outputs...."
Ok, that sounds awsome, but anyways, the end product is just truly beautiful and looks yummy! Hope you enjoy it.
New viral launched by T.G.I. Friday's in the UK to promote its Shakin 'Up Christmas, Christmas campaign that has a special menu, cocktails, parties and everything. The video shows the Prestwich Crew, a team of officials from the network, doing incredible things inside the bar. Typical video that has everything to become a viral.
UPDATE: Rob wants to say thank you to all the people that called him so far and to all his fans all over the world. Also, for the next stage of his desert stay people can call and ask him for his stuff. In response to that he will pack anything they want and send it to them, in the end leaving him with nothing. So take it easy on the guy will you.
Go to http://www.phoneboxexperiment.com and interact with Rob aka Wilderness Man in real-time. Rob is fluent in English, German and Spanish, so should be able to wing it with the majority of nationalities and if not, will be improvising... not sure how hot he is on African dialect, but he’ll give it a go! There will also be an amazing surprise during the campaign, patience is the virtue of strong people.
UPDATE: People can send stuff to the guy in the desert at this address:
Rob Cavazos, Lista De Correos, 29640, Fuengirola, Malaga, Spain.
Directed by the Australian realizer Rhett Dashwood and Ari Wegner, here carried out with the “Phantom” camera, and shooting in 510 fps. Post-production by DIGITAL Pictures studio. So slow..so intense... See more from Ari Wegner here (showreel).
Two of the world's best advertising creative professionals now offer their ideas to everyone. And they do it in real time. Jeff Anderson and Isaac Silver Gate work at Droga5 in New York and was the brains behind the campaign Great Schlep with Sarah Silverman as urged people to vote for Barack Obama. For the campaign, they have basically got every single advertising rates going to summon including a Titanium Lion at Cannes.
Therefore, it is remarkable that they now offer their ideas and services to all and to all who need help. The team makes it in real time and it is more exciting and powerful than crowdsourcing (common problem) will ever be.
Check it out here http://instantcreativesolutions.com/
Ameriquest Mortgage is one of the US leading wholesale lenders. It advertised widely on television, had blimps that flew over football and baseball stadiums, and sponsored the Rolling Stones (2005 US tour) and NASCAR drivers. Its ad slogan is “proud sponsor of the American dream.” Have you seen the 5 online commercials in their campaign: Don’t Judge Too Quickly?
These are not very new, but if you havent seen them yet, this is it. Maybe just to prove (again) that even mortgage companies can bring relevant online content, wrapped in a very pleasant and entertaining way.
What video out of the above 5 did you like most? And if you do happen to bump into great new viral commercials, you are invited to share them with us…
The Viral Factory sourced a remote (yet filmable) phone box in the wilds of southern Spain. Auditions were then held for someone who would be prepared to camp outside this phone box with a host of their worldly possessions. The winner (or should that be loser), who will be known throughout the experiment as ‘Wilderness Man’, is 27-year-old Rob Cavazos who is a very well-travelled, Mexican sports enthusiast.
From 1st December, you can go to http://www.phoneboxexperiment.com and interact with Rob aka Wilderness Man in real-time. Rob is fluent in English, German and Spanish, so should be able to wing it with the majority of nationalities and if not, will be improvising... not sure how hot he is on African dialect, but he’ll give it a go! There will also be an amazing surprise during the campaign, patience is the virtue of strong people.
The film Epica d’Or was won by Saatchi & Saatchi London for the T-Mobile "Dance" commercial produced by Partizan and directed by Michael Gracey. The press Epica d’Or was won by DDB&Co, Istanbul for their Dank 2nd-hand furniture campaign. The outdoor Epica d’Or went to Euro RSCG, Düsseldorf for their Citroën "Cornering Lights" poster. The interactive Epica d’Or was won by Forsman & Bodenfors, Gothenburg for the Svenska Kyrkan (Swedish church) "Campaign for Payers" website. Heimat, Berlin won the integrated campaigns category with the Hornbach "House of Imagination". Germany topped Epica’s country rankings for the 5th year in a row with 18 winners. Germany’s Serviceplan Gruppe was the most successful entrant with a total of 12 awards, including 3 winners. Euro RSCG was the most successful agency network with 7 winners from 4 countries. The awards ceremony will be held in Belgrade on January 22nd, 2010.
Many fine contributions but my favorite was the simplest, purest and totally wonderful ad from Citeroën. What do you think?
"Cornering lights. Now in many Citroën models."
Agency: Euro RSCG Duesseldorf
Creative Director: Felix Glauner, Martin Breuer, Martin Venn
Copywriter: Heiner Krauss
Art Director: Ingmar Krannich
Other: Siegfried Diersch (Graphic Design)
See live Broadcast of Crispin Porter + Bogusky and Burt at Eurobest, click here (opens in new window) . Live thanks to Bambuser.
"The Hero (Tackfilm) - A movie about you or someone you know" is now avalible in english. Check it out: www.tackfilm.se/en/
Nearly 2 million unique visitors surfed onto Tackfilm.se. "Unbelievable," said Communications Director Per Leander.
Tonight may Radiotjänst thanks movies walk home prices in Euro Best, then we have three nominations in the film category. Meanwhile, 1.7 million unique visitors from 200 countries entered the campaign site Tackfilm.se.
- It is incredible. "said Per Leander. Online visitors can casta himself or someone else lead role in a film due by uploading a photo. So far, 600 000 photos uploaded since Monday.
- I think the interest is due to a combination of the film is beautifully made and very simple, and that they themselves or someone else can help, "says Per Leander. The visitors were first young - and found the site through blogs and Facebook.
- We now have 70 percent direct traffic and a much larger spread in ages, "says Per Leander.
The campaign is Draft FCB. Radiotjänst media agency is IUM.
See more awesome virals here now: Weloveviral.com
VIA: Radiotjänsten sverige, tackfilm.se, Dagensmedia
A fresh pint of Guinness is slid down a bar by a bartender. We then follow the pint down the end of the bar, out the bar and through city streets and offices. The Guinness arrives just in time to a "bold" employee who is in salary negotiations with his new boss.
This shocking video released by Plane Stupid, an organization of activists who preaches the termination of traffic in order to draw attention to the adverse climatic effects caused by the large number of flights around the world. Despite the video showing several polar bears simply falling from the sky dead, the site PlaneStupid.com shows that the issue goes far beyond just these poor animals.
Creation is Mother of London, with production of Rattling Stick, and directed by Daniel Kleinman, who said hiron: "No bear was alive when we dropped them from a great height and no pixels were hurt during filming. We did have to mop up the blood though.”
In the category "Clothing & Fabrics" Renk Åkerlund Films Ab, swedish directors Jonas Åkerlund and Johan Renck, won top rank at the Epic Awards (Europe´s Premier Creative Awards) with the ad for H&M Matthew Williams. The only contribution with 6 points in that category. Congratulations!
Before you start this clip, beaware that its NOT SAFE FOR WORK. Truckers Delight animated video clip directed by newcomer wunderkid Jérémie Perin (Premiere Heure) who takes the song's title (a tribute to those little pleasures that the lonely truck- driver indulges himself in) and takes it to the next level. Think Spielberg's Duel + Russ Meyer's Faster Pussycat Kill Kill! and Marc Dorcel's wildest fantasies. All warped into an 8-bit Sega era style graphic. And this clumsy and somehow pretentious description doesn't even come close to what you're about to see: it's très funny, très dirty & très sexy. 8-bit love for ever!
Swedish Television Licenses (Radiotjänsten) have made this lavish campaign. Who is your hero? Make a "Thankyou"-movie to yourself or a friend. (This page is entirely in Swedish.) Try it here www.tackfilm.se
See more awsome virals here now: Weloveviral.com
Avatar Machine is a wearable system which replicates the aesthetics and visuals of third person gaming, allowing the user to view themselves as a virtual character in real space via a head mounted interface. The system potentially allows for a diminished sense of social responsibility, and could lead the user to demonstrate behaviors normally reserved for the gaming environment.
This film was produced in association with the Design Museum, London as part of the 2009 Designers in Residence programme.
The ad was created by Saatchi and Saatchi in Sydney and focuses on Hybrid Synergy Drive® as the seamless unification of a petrol engine and electric motor. The ad depicts a man who has another version of himself, helping him with whatever he is doing. The two work together in perfect harmony, achieving amazing efficiency and power.
Someone could take all your old phones and ship them off to China for recycling, or a good artist might come up with a clever re-use like making sheep. These are Jean-Luc Cornec's telephone sheep from the Museum of Telecommunication in Frankfurt. VIA
Light painting, also known as light drawing or light graffiti is a photographic technique in which exposures are made usually at night or in a darkened room by moving a hand-held light source or by moving the camera. In many cases the light source itself does not have to appear in the image.
See more light graffiti here: http://buzzinn.net/when-the-light-meets-graffiti/