ICA - Jamie Oliver

Bad boy Jamie Oliver makes a guest apperance in the swedish ICA-commercial. "It's mentally on the set," he twittrade during recording. Jamie Oliver greets Stig with a "whatever!" and "loser". Then he asks "Do you have steps in Sweden?" and use Ulf as a staircase. To top of the arrogance, he calls Stig "Steve from IKEA". Advertising agency is King.

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