12.22.2008

Dear Neighbour, you are not invited to my party


Matthew, Apartment 3A: "A few weeks ago, a guy moved into the apartment across from me. I know little about him apart from the fact that he owns cane furniture as I saw the delivery guys carry it up. I bumped into him on the stairs once and he said hello but I cannot be friends with someone that owns cane furniture so I pretended I had a turtle to feed or something.

Last week when I checked my mailbox, I found that my new neighbour had left me a note stating that he was having a party and to let him know if the noise was too loud.

The problem I have with the note is not that he was having a party and didn't invite me, it was that he selected a vibrant background of balloons, effectively stating that his party was going to be vibrant and possibly have balloons and that I couldn't come.

If I was writing a note to my neighbours saying that I was going to have a party but none of them could come, I would not add photos of ecstasy tablets, beer and gratuitous shots of Lucius going down on men to show them what they are missing out on, I would make it clean and simple, possibly even sombre, so they didn't think 'you prick'."

Read the mail conversation here: http://www.27bslash6.com/matthewsparty.html

Chemical Party

Test Your Awareness : Whodunnit?

The Black Hole

Phil and Olly / UK / 2008 A sleep-deprived office worker accidentally discovers a black hole - and then greed gets the better of him...

Herman's Hermits No milk today

Hard labour, guy stacking 20 bricks on his head

12.19.2008

Lopez Murphy for president - Truth

This excellent political advertisement won the silver lion in the Cannes Lions Contest 2006. I would be lying if I said I didn't like it.

12.18.2008

We Love Spotify®

I love music. My Ipod is with me EVERYWHERE I go. It's like you listen to the soundtrack of your own life, music inspires and fills me with joy. So, therefore I absolutly looove Spotify. Just started a spotifyplaylist for ya all to download. Will add more music soon. Download playlist here: SPOTIFY®WELOVE

If you still don't have Spotify download it here: www.spotify.com/en/

Other peoples playlists can be found here at www.spotifyfriends.com/

Monumental Video Projection



This is really cool. At night the infinite possibilities of monumental projection comes to life! Must find a client who needs something like this, and that quick before it goes mainstream..

Micro X-mas And A Happy New Meal!

Do awards REALLY matter?


That question has been asked countless times in various advertising circles. Hell, it’s been debated at least a dozen times on blogs and forums over the years. And while there’s never going to be a definitive yes or no answer, there are always very interesting arguments for both sides. I personally thinks its important for the creatives to boost moral by winning. What do you think?

John Follis thoughts on this topic: "The bottom line is that advertising award shows are only as good as the judges that judge them, the agencies that enter them, the ads that promote them, and the clients that know them. What some people simply fail to realize is that smart creative work will be more effective at building business."

Here are some of the award shows in advertising you can win in: Ace Awards, the ADDYS, the District 2 ADDYS, the Ad Age BEST Awards, the AME International Awards, the ANDYS, the Art Director's Club, the A+ Awards, the Athenas, Auroras, CA Annual, Cannes Lion, the Caples, Clios, Creativity, Cresta, D&AD, Echo, Effie, Good Samaritan, Graphis, Guldägget, Icon, Interactive Media and Marketing, Kelly, Marcom, Mercury, Mobius, New York Festival, Obie, One Show, Portfolio, Print Regional Design, Reggie, Silver Microphone, Summit, Type Directors Club, Telly, and the Visual Club Awards.

12.17.2008

The size of brands, by Russell Davies

A little piece about how the metaphors we use for brands often overstate their importance. Sometimes not more important than a little plastic man with a red sword...

12.16.2008

Whopper Virgins


Whopper Virgines are real people doing real taste tests. No actors were used in the film. Show a burger to a person who never ever seen a burger before and see what they prefere. BigMac or Whopper... Check it out: http://www.whoppervirgins.com/

DOGGYSTYLE

Animal Protection Amsterdam: Veterinarian


Agency: Nice tie Sir
Creatives: Heinrich Vejlgaard, Scott Smith
Production Company: Pink Rabbit
Director: Floris Kingma
DOP: Marc de Meijer
Editor: Martin Heijgelaar
Producer: Kiki Meijer
Audio: Studio de Keuken
Special Make-up: Unreal

Real Life Mario Kart

Nintendo’s Wii is one of the greatest consoles ever, but why play Mario Kart in your living room when there’s a whole world out there? In the above video, which seems user generated, Nintendo teamed up with Rémi Gaillard, a French prankster. The video has reached almost 1.5 million views in one week on Dailymotion, and over 1 million on Youtube, making it one of the top 5 videos of last week worldwide. (Source: Adverblog)

12.10.2008

Simply Miscellaneous

Visit my friend Hanne Mehren's blog for inspiration or just plain misc! Click here
And oh, the painting is called “The Resonance of Undergrounded Reality” and painted on canvas by Terry Rodgers.

12.09.2008

Will - Portuguese League Against AIDS

The portuguese league against AIDS (LPCS) celebrated their 18th anniversary last month. To mark the event, a new campaign was released, themed on a young boy’s will.

Chicken Head Tracking

Chickens have a great ability to keep their heads stable. Our bodies use a gyro-like mechanism in our ears which has 3 mutually orthogonal inertial measurement devices. Modern motion processors use something called an Inertial Measurment Unit (IMU). These devices provide movement data which can be used to compensate for the movement. Chickens apparently have the same type mechanism only with a higher update rate.

12.08.2008

Immersion

Photographer Robbie Cooper shows just how focused (or sometimes not focused, girl at 1:03 =) young video-game players can be.

Viral Marketing - on channel 32

An ad as part of a viral marketing campaign on Channel 32.

12.04.2008

Disruptive Media Stockholm 2008



Just got home from the Disruptive Media Conference in Stockholm. Disruptive Media is focused on the disruptive effects of the digital media revolution. Helping managers and communicators to succeed in a fast changing world by providing consulting services, workshops and conferences. The future is in microblogging and sharing. You are no longer what you own, you are what you share.


Some of the people speaking was Paul Walker, the president of Cohn & Wolfe Digital. Pauls blog can be found here: (The Zone Read) He has more than 20 years of experience in general management, brand development etc. He was talking about social media in the technology industry. He spoke alot about Dell's 31 days of the dragon (more information soon) and Starbucks custome service (http://mystarbucksidea.force.com/)


Peter Parkes (CEO at "We are social" in london) had what I thought the most interesting and fun lecture. Peter Parkes blog can be found here: (Hidden Chemistry). See the short film "We think" from the book by Charles Leadbeater:



More people that spooke during the day: Beata Wickbom (Pool), Annika Lidne (CEO Disruptive Media), Brit Stakston (JMW), Niclas Strandh (Creative Planner Heimer & Company), Martin Källström (CEO Twingly), Anders Edholm (Electrolux Group) and Anna Eriksson (Keybroker).

Here are some links we got during the day:
http://twitter.com/
http://bambuser.com/
http://addictomatic.com/
http://hellotxt.com/
http://retweet.com/
http://delicious.com/
http://friendfeed.com/
http://getsatisfaction.com/
http://www.thisisnow.eu/
http://www.twingly.com/
http://www.bloggar.se (From Sweden)
http://www.knuff.se (From Sweden)

12.02.2008

Virtual haircut - Salong Thages (use headphones)

Sit down and relax, put on your headphones, close your eyes and we will give you a fantastic new haircut! (you MUST use headphones when you listen)

12.01.2008

Skydiving Mouse

Daredevil mouse jumps out of a plane! New viral from Microsoft: adrenalin junkie mouse caught on camera skydiving from 10,000ft. He loves it!

IT Consultants and Engineers Have Fun on the Job

Our very own viral haw now spread to over 130sites/blogs and been viewed over 140.000 times! (Stats recorded by Goviral.com)

11.26.2008

Nokia N96 Bruce Lee Ping Pong

Gerrard - Clay Pigeons

Steven Gerrard kicks footballs at clay pigeons on the Liverpool training ground. Xabi Alonso launches the clays. This isn't easy and it took a few shots to get, but Gerrard nails it. Or is it old fashioned CGI.

Bjorn Borg - Love for all

11.25.2008

Hydro Train Norway

Viral from Norway company Hydro. Norwegian kids mess with the train! There are many young engineers. We can't wait till they grow up. Hydro.

German Coastguard



The new German Coastguard is on duty and isn't doing a very good job.....

11.24.2008

Healthy brands can bounce back

1991 ad from The Association of Media Independents on the importance of keeping up advertising in a recession. True...True...

Iraq War Veterans Raid Gas Station

Guerilla advertising war scene! Seven members from the Iraq Veterans Against the War’s (IVAW) LA Chapter active on a early morning action on October 11th, placing 4,200 miniature soldiers around a gas station along with posters declaring “The Price of Gas: 4171 US SOLDIERS”.

GOOD: Get Your Volunteer On

Video created by the People of Good Magazine. A good time to remind people that they can always volunteer.


11.17.2008

Donate Life - Swing Organdonation

Organ Donaion Campaign created by beans2beans for the US Hispanic Market.

Tags: one Legacy commercial comercial gusano beans2beans donación de órganos organ donation

11.14.2008

Chain surfing

How real is this and what brand coulde adopt it? We guess you dont need to be in Hawaii to surf anymore! Urbansurfing is the shit!

End Human Sex Trafficking

Every year over 1 million young children and women are sold into sexual slavery. The U.S. State Department estimates 800,000 victims are trafficked across international boarders annually with 17,500 sold in the United States. Nearly 30% of the victims are between the ages of 9 and 15, and some as young as 5 or 6 years old. This $12 billion industry, protected by corrupt officials and an indifferent public, is growing larger every day. This ad is from MTV streaker, End Exploitation & Trafficking. Free your mind. But is it any good? We think not...




Short clips for the movie Human trafficking:

Head and Shoulders Knees and Toes - ALS Society

The ALS Society of Canada has launched a new campaign to raise awareness about Amyotrophic Lateral Sclerosis (ALS) and the ALS Society’s efforts to fund research towards a cure for the disease.

“We chose to create a spot that was musically and emotionally driven to raise awareness for ALS,” said Christina Yu, Vice President and Creative Director of advertising agency Lowe Roche. “This song is one which everybody can relate to and we wanted to use it unconventionally to illustrate how this disease eventually affects every body part.” (source:Osocio)


Advertiser:
ALS Society of Canada
Agency:
Lowe Roche
Source:
Glossy

11.13.2008

Crazy Leaders Of The World

Great ad for Amnesty International effort from Scholz & Friends. The last scene is priceless. (Source: Only dead fish)


Agency: Scholz & Friends
Creative Director: Oliver Handlos / Wolf Schneider / Matthias Spaetgens
Copywriter: Edgar Linscheid / Fabio Straccia
Art Director: Sara Vieira
Agency Producer: Nina Heyn / Nele Juergens / Daniel Klessig
Production Company: Markenfilm Berlin GmbH
Director: Benjamin Wolff

11.11.2008

Try drugs


Go ahead, try it.

Open your mouth

The video is from Kinderkreet (Childcry), the Belgium organisation aimed to help survivors and secundary victims of sexual abuse in general to take the first step on their way on recovery, both youngsters and adults.

Mankind Is No Island

It is this years winner at Tropfest NY, world’s largest short film fest. The 3 ½ minute heartbreaking film, made by Jason van Genderen, was shot entirely on a cellphone, on the streets of NY and Sydney and took home the top $20,000 prize.
Van Genderen uses street signs and billboards to illustrate poverty and homelessness in the mentioned capitals.
Amazing how typography can hit you right in the hearth. (source=http://osocio.org/)

Best Air Race Pilot Ever

Last week the above video popped up on several blogs, generating almost 2.3 million YouTube views in just 11 days. The video is circulating widely on the internet as fact, when in fact it is a complete fiction. At first blush, the aircraft looks real and the wing separation seems authentic, at second though, the video appears to be an ad for German clothing manufacturer KillaThrill. The “pilot”, James Andersson, is supposedly a pilot in the Red Bull Air Race, but his name is not listed as such. (Source: Neptunus Lex, Reggie Paulk & viralblog.com)

11.04.2008

Midas Canadian winter car chase


Agency - DDB Canada, Vancouver

Obama and McCain - Dance Off

With a surprise challange from Sarah Palin... Hit it!

11.03.2008

Wassup 2008 - Budweiser - True change

Its been eight long years since the boys said wassup to each other. Even with the effects of a down economy, global warming and imminent change in the White House, the boys are still able to come together. Its been viewed 3million times since last week!



The 2000 budweiser commercial:

Worlds Largest Beach Ball

A beach ball that was dropped and bounced around on Elm Street in downtown Dallas on Sunday. It was all part of Carnival Cruise Lines' attempt to break a record for the world's largest beach ball. According to Guiness the ball needed to be at least 10 meters in diameter and had to be made of real beach ball material.

11.02.2008

Wassup "Upper class version"

See Budweiser original here True

10.30.2008

National Foundation for the Deaf (NZ) | "Lip Reading"

A TV commercial for New Zealand's National Foundation for the Deaf.

Streakers Love Story

Two streakers in love on opposite sides of the planet. They meet for the first time in the most beautiful way!
Visit www.believeindestiny.com for more info. Over 4 million views on youtube, and thats not for the nude part now is it?...hmmm

10.24.2008

Renault Crash Test

We never knew sausage and sushi exploded on impact. We'll think twice now before driving our food.

Toyota Yaris Aircraft Carrier

From Toyota Australia's 2008 Yaris 'Clever enough to be almost anything' campaign.

Sony Bravia | Domino City

New Sony Bravia ad from New Zealand, shot in India. See the making of here: MakingOfBravia

10.17.2008

Sex is great.

But if you don't protect yourself, it could soon stop being as much fun. This is a flash viral from NHS Comdome essentil Wear. Dont drink and drive, and never ever drink and date...Click here to see the campaign or visit Condomessentialwear.co.uk/

Stop the bullet. Kill the gun.


Brands: Choice FM. Agency: Abbott Mead Vickers BBDO, London. Creatives: Gary Walker, Huw Williams. Agency Producer: Yvonne Chalkley. Production: Therapy Films, London. Director: Malcolm Venville, Sean de Sparengo. Producer: Barry Hughes, Nicola Simms. DP: Stuart Graham. Editing House: Final Cut, London
Tags: Psa, PSAs, social adveritsing, social change, social movement, stop bullet.

10.15.2008

Finally - our very own viral!

Well, kids, here it is, the reason for this blog’s very existence: a viral created by yours trulies. It began when Swedish IT and tech consultants Consignit/Altran Technologies asked Dedicate to think outside the proverbial box for their next recruitment campaign. We did, and the result is both a viral spoof and a viral tribute, lovingly borrowing from some of the great works we’ve found, while adding some twists of our own. All to dramatiize the teamwork, challenges and fun-in-the-workplace credo the companies live and work by. Our heartfelt thanks to absolutely everyone involved, not least Lizelotte, Ann and everyone else at Consignit/Altran Tech for having the courage and enthusiasm to support the concept. (And that came out embarassingly close to an award acceptance speech, but we’re all a bit tired and emotional right now, ok?) Read the press release here (in Swedish).

UPDATE: 2008/11/03 Govirals reports that we now have over 35.000 views so far. Not that bad for only 3 weeks online!

UPDATE: 2009/05/05 Govirals reports that we now have over 170.000 views so far. The number-of-views target has been reached and exceeded by 227%!



Client: Consignit, Altran Technologies. Agency: Dedicate. Creatives: Marc Zacharoff, Hans Anderson. Production: Bobby Works. Director: Mini

10.14.2008

Try imagining it without sound - Amnesty International

“If imagining this without pictures was hard enough, try imagining it without sound. Help them be heard. Call 0900 AMNESTY to make a $20 donation.” (source: http://osocio.org)

New Zealand Book Council: Go Home

Go home, read a book. Shown at end of movies in theaters. Ad from the New Zealand Book Council. (Source: http://osocio.org)

'
Agency: Colenso BBDO, Auckland

Think About It - Abortion

Brazilian advertising has an enviable tradition of creativity, directness and communicative efficiency. It's nice to see it live on in the viral age. The huge gap between high principles and down-to-earth personal emotions is vividly illustrated in three easy steps. It really does takes some thinking. Brilliant, wethinks.

Watch your own heart attack

This might actually save some lives. This two minute film lets you experience what it's like to have a heart attack first hand. Take the time to watch it then you'll be prepared if and when it happens for real. (source: http://osocio.org/)

Global Warming. If we give up, they will give up too.

Pretty decent CGI on top of a somewhat unimaginative concept. But, Its time for a change, it's not too late. Global Warming. If we give up, they will give up too.



Agency: McCann Lisboa

Microsoft Surface Parody

It's almost too easy to make fun of Microsoft. And there is always a Mac-toting terrorist ready and willing to do the honors. Here, MS' vision of a future in which stationary computers are even more like unwieldy Victorian furniture has been given an all-new voice-over. Of course, it's attracted more views than the original.

Social Media in Plain English

Or, more like plain vanilla, we say. The problem with metaphors is that they are too easy to fall in love with and too difficult to dump. This film explains the mechanisms behind social media (like YouTube) with a high degree of educational ambition, but falls somewhat short by failing to back out of the metaphor and into reality in time. Pretty reasonable try, though.

I Met The Walrus

"In 1969, a 14-year-old Beatle fanatic named Jerry Levitan, armed with a reel-to-reel tape deck, snuck into John Lennon's hotel room in Toronto and convinced John to do an interview about peace. 38 years later, Jerry has produced a film about it. Using the original interview recording as the soundtrack, director Josh Raskin has woven a visual narrative which tenderly romances Lennon's every word in a cascading flood of multipronged animation. Raskin marries the terrifyingly genius pen work of James Braithwaite with masterful digital illustration by Alex Kurina, resulting in a spell-binding vessel for Lennon's boundless wit, and timeless message."

Buenos Aires Independent Film Festival: Bon Jovis

We don’t know a thing about the Buenos Aires Independent Film Festival, we just love their ads. And we’re not alone, they’ve won Cannes Lions for them. We sincerely hope that the event itself lives up to the promise. Which might be a tall order, since the ads are consistently brilliant.
This one exploits the fact that there’s something instrinsically funny about serious clowns. We also find the concept of being intensly emotional to a Bon Jovi song screamingly funny. But maybe that’s just us. All in all, great stuff.



Client: Buenos Aires Independent Film Festival. Agency: la comunidad, Buenos Aires. Production Company: Argentinacine.

Bring - Morning Routine

Commercial for Norwegian post Bring. At the end of the spot it says "New ways gives new possibilities".
Agency: McCann Oslo

Cadbury Angel and Clown Stunt



The Cadbury Brunch Bar ad was developed at Publicis Mojo Melbourne by executive creative director Darren Spiller, creative director/art director/copywriter Leon Wilson, art director/copywriter Lea Egan, copywriter Josh Robbins, agency producers Tuesday Picken and Corey Esse.
Filming was shot by Nice Trees (Ben Saunders & Germain McMicking) via The Directors Group with executive producer Craig Griffin.

10.13.2008

Honda CRV Commercial. All in 1 shot...not

Honda Australia is promoting the all-new, third generation Honda CRV 4WD vehicle with “Dress For It”, a TV ad/viral featuring a man peeling off layers of clothing in the streets of Melbourne. All done in 1 take and some cool effects. You may not notice at first. Set to the track “ Le Disko” by the LA-based electronica/indie/rock band, Shiny Toy Guns, the story highlights the fact that we all have different sides to our character, just like the Honda CRV 4WD vehicle.

The real art to the production was making it seamless, the changes of clothing is also remarkable. In order to achieve this, the production team spent several weeks testing the wardrobe and employed a seamstress who used a combination of press-studs, Velcro and elastic to facilitate the quick changes. Because the hero can’t physically wear four layers of clothing at one time, the shoot had to be split into two parts. It was Animal Logic’s brief to seamlessly composite the transition between two separate takes to make four wardrobe changes look like they took place in one take. (source: theinspirationroom.com)

The death of old media

So you think you can make it in the Information age by just shooting a TV-spot, making an AD and a banner?

The Dark Knight trailer: Toy Story 2

The comedy site spikedhumor.com posted this outstanding re-cut of the Toy Story trailer and made it a dark thriller by the help of Batman, The Dark Knight. In the mashup, Woody (Tom Hanks) takes on the role and voice of Heath Ledger’s Joker, and Buzz Lightyear (Tim Allen) functions as Christian Bale’s Batman. The video is effective in portraying Toy Story as a dark, epic crime thriller. Other characters from The Dark Knight, substituted for their Toy Story counterparts are Alfred (Michael Caine) who voices Rex, the green dinosaur and Morgan Freeman (Lucius Fox) whom is portrayed as Mr. Potatohead. (source: viralblog.com)

10.10.2008

The dramatic Cat

You have seen The Dramatic Lemur & Chipmunk now heres the dramatic cat! Its a never ending story! (source: Limpan)

The Good Old Days - AMF Pension Commercial



From the swedish advertising agency Forsman & Bodenfors.

Sprite: They All Look Good From Far Away

This commercial for Sprite shows us what you see is not always what you get! From far away it may look small, but the closer it gets the bigger… That’s not always good, but in this case it is. The viral leads us to a website for Southern American Sprite drinkers.(source: viralblog.com)


Dove Evolution

Evolution is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Canada. The piece was first displayed online on 6 October 2006, and was later broadcast as a television and cinema spot in the Netherlands and the Middle East. The ad was created from the budget left over from the earlier Daughters campaign, and was intended to be the first in a series of such online-focused spots by the company. Evolution was directed by Canadian director Yael Staav, with sound design handled by the Vapor Music Group, and post-production by SoHo.
The advert was a critical, popular, and financial success. It won a number of the most prestigious awards in the advertising industry, including two Cannes Lions Grand Prix awards and an Epica D'Or. It has been discussed in many mainstream television programmes and print publications, and the exposure generated by the spot has been estimated at a value of over $150M. Evolution has also spawned numerous unofficial copycat versions, including a title sequence to a BBC sketch show and a short parody called Slob Evolution, created by a British production company, Blink Productions, which has gone on to itself be nominated for a Daytime Emmy Award.The dove self-Esteem fund http://www.campaignforrealbeauty.com/

Transformation Chicken

For more than 15 years, Foster Farms were using the same two characters for their commercials; “The Foster Imposers“. These two chickens try to be Foster Farms chickens, but they can’t because they are clearly not fresh and natural. Spanish advertising agency Grupo Gallegos made the new Foster Farms commercial, a Dove Evolution spoof. The Transformation commercial will also be aired on TV.


10.09.2008

Help Sweden - HelpSweden.org

Fight poverty! This is an ironic viral campaign intended to put development aid high on the Swedish agenda. Behind it are the Swedish Millennium Development Campaign, reminding leaders of their promise to cut poverty and hunger in half by 2015. Sign the petition now. www.helpsweden.org

Ray Ban 'Streaker' viral advert

Streaker, is a four-minute long-form piece that supports Ray-Ban's Never Hide campaign. The project is part of a series of short films that will be virally distributed to establish and support a new culture for Ray Ban customers. Streaker, which was created, written, and directed by Jeff Labbe, turns the world of hiding behind material completely inside out. He was able to create an intricate never hide message in a subtle, yet effective film to support Ray-Ban's branding. Commenting on the experimental long-form piece, Labbe said, "The content medium really gives filmmakers an opportunity to takes some risks in telling a brand's story. “In this format, we were able to add some layered depth, irony, and coolness to the message to better connect with the web-content culture." (source: utalkmarketing.com)



Agency: Cutwater/SF, Client: Ray Ban

10.08.2008

Record for most T-Shirts worn at one time.

Matt McAllister of 99.9 KTYD in Santa Barbara, CA, setting the guiness world record for the most t-shirts worn at once. Now reaching over 8 million views on youtube.


Children See. Children Do.

Ad from Child Friendly, make your influence positive. We can do better. And we should.


The Dramatic Lemur & Chipmunk

The “Dramatic Chipmunk” has a successor: “Dramatic Lemur”. The original video was spoofed by many again, the most popular spoof is this remix with THX sound, which got about 8 million views. (Source: News.com)





And here we have the (que dramatic music) The Dramatic Chipmunk! With over 11 million views on youtube. Brilliant.

Frozen Grand Central

Since 2001 a New York based group of actors and comedians, who call themselves Improv Everywhere, cause ‘scenes of chaos and joy‘ in public places. Their latest mission took place in the world’s largest train station; Grand Central Station in New York City. About 200 people gathered in the main entrance to freeze at the same time for five minutes. Bystanders could not figure out what was going on, which lead to some funny reactions. (Source: Newyork blog, NRC)


Gmail Art

For the making of the viral video “Gmail Art” from Google Russia the following materials where required: 162 meters of gray tape, 45 lego pieces, 32 sticks of plasticine, 18 brushes, 18 square meters of batten, 12 cans of spray paint, 10 liters of white paint, 4 reams of paper, 2 kilograms of millet porridge, 1 printer, 1 hair dryer, 1 mop and 1 saw. Saatchi Moscow created and produced the video to persuade more Russians to use Gmail.

Viral TomTom Spoof Solves LOST TV series

Created by a student in a video project for school. It would be a great viral commercial for TomTom. This shows how easy brands actually could score viral success, if they would be using viral videos more often in this new digital marketing era, were blogs, forums, social networks and video portals rule the online world. (source: viralblog.com)




This is Tomtoms actuall viral. Explanation and cheatcode of the new TomTom GO 720 mapshare feature. Try stay to the end of the film, thats where it all goes down!

10.07.2008

Dunkelziffer: Tentacle

German advertising agency Red Rabbit created this creepy commercial for Dunkelziffer e.V., a group in Germany that helps sexually abused children. (source: viralblog.com)


Erbert and Gerbert’s Candle Cannon

American submarine sandwiches chain Erbert and Gerbert’s, who previously scored with the Human Flipbook viral, celebrates its 20th birthday! To celebrate this 20 year anniversary the company built the Candle Cannon, allegedly the world’s largest air vortex cannon to blow the birthday candles from a distance of 50 meters. (source: viralblog.com)


Trapped in an Elevator for 41 Hours

A time-lapse video of a man trapped in an elevator for 41 hours has become something of an Internet sensation after surveillance camera footage emerged after nearly a decade. “After a certain period of time I knew that I was in pretty big trouble because it was the weekend,” Nicholas White said Monday on ABC-TV’s “Good Morning America“. The video of his Oct. 15, 1999, ordeal in an elevator in New York’s McGraw-Hill building was posted online to accompany an article in the April 21 edition of The New Yorker. Nick Paumgarten, known for his articles about elevators, reduced the 41 hour film to a few minutes. The video can be seen on the magazine’s Web site and has been viewed more than 3.8 million times on YouTube and 1.47 million times on Break. Several news sites and blogs like ABC News, BoingBoing, Gawker, NY Post, Gizmodo and The Huffington Post reported about the unfortunate New Yorker. (Source: SFGate, Volkskrant, viralblog.com)


Zurich Chamber Orchestra: Rollercoaster

Euro RSCG transformed sheet music into a roller coaster to promote the Zurich Chamber Orchestra. (source: viralblog.com)


10.06.2008

Ronaldinho: Touch of Gold

Ronaldo de Assis Moreira (born March 21, 1980 in Porto Alegre), commonly known as Ronaldinho or Ronaldinho Gaúcho, is a Brazilian footballer who plays for Italian Serie A club A.C. Milan and the Brazil national team. Check out this handheld footage of Ronaldinho when he first gets the gold Legend. Over 25 million views on youtube!


A Starburst Moment in Sharing: Ernie Commercial

Kleptomaniac Ernie just can't help himself. Starburst, the shareable candy, now turns the spotlight on a new age of sharing.


Skittles sheepboy

TBWA New York has created some wonderful TVC’s for Skittles.


Skittles leak

TBWA New York has created some wonderful TVC’s for Skittles.


Loctite Super Bonder: Worth Every Penny

DM9DDB, from Brazil, created this guerilla ad for Locite Super Bonder, a Brazilian glue company. They spend 400 coins on the streetvertising which lasted two weeks. (Source: Ads of the World)

Lastminute.com: Unexpected performance

Internet travel agency Lastminute.com borrows The American Improv Everywhere group idea and performs a spontanious musical at Stansted Airport (London) with 7 hidden cameras, 14 undercover actors and a very surprised audience. Viral marketing agency Rubber Republic created the viral to promote Lastminute.com’s 50% discount on theatre tickets. (Source: Brand Republic)

Samsung: Optical Illusions

Telephone manufacturer Samsung presents their “10 optical illusions in 2 minutes” viral to promote the new Samsung Soul. Soul stands for ‘The Spirit Of Ultra’ and is the crown to the Ultra 3 Edition series. The Soul is a super-slim slide phone with dual-screen touch-sensitive controls, a 5 megapixel camera with autofocus, 3G video calling, MP3 player, FM radio and plenty of memory. (Source: Let’s Go Digital)

Chevrolet Aveo: Transformers

About 4 years ago RSCG London and Spy Films created the Transformer commercial for the Citroën C4 (Source: Visit4info). Now Strawberry Frog Amsterdam made a spoof of this commercial for the Chevrolet Aveo. The video, directed by Lieven van Baelen of Czar scores very well with 300.000 views in just one week. (Source: viralblog.com, DropKick MonKey)

10.04.2008

DONT VOTE but Declare Yourself

A good example of reverse psychology in advertising. It's chock full of celebrities so it's semi-entertaining. WARNING: DON'T VOTE (Jennifer Aniston, Leonardo Dicaprio, Halle Berry, Sarah Silverman, Jessica Alba etc etc etc) Source: Adland

10.02.2008

Environmental Defense Fund - Polar Bears

This is so good it gives you the chills. Public service announcement (PSAs) designed to urge Americans to take advantage of mass transit, carpooling and biking to combat global warming.



Commercial Credits:
Client: Environmental Defense Fund
Agency: Ogilvy, New York
Vice-Chairman, Creative: Chris Wall
Group Creative Director: Chris Mitton, Terry Finley
Senior Art Director: Dustin Duke
Senior Copywriter: Jon Wagner
Agency Producer: Carrie Simon
Production Company: Biscuit Filmworks
Director: Tim Godsall
Musical Artist: Stars of the Lid

Mentos Gum guerilla in Berlin

Ok, dont know who was first but this isn't nearly as good as Environmental Defense Fund's polar bears. And isn't the logo a bit small?


Tags: Mentos, Gum, platsic bag, city, video, Bola de Ar, installation

Interactive card trick

This was the first interactive video on YouTube. It's got 7 million views since June this year (2008). Although the trick sucks we still like annotations)

Gun Camera adds graffiti to other people's photos

This is the Image Fulgurator, half guerrilla-art stunt and half homemade-gadget awesomeness. Berlin based artist Julius von Bismarck uses his oddly named camera-mod to project images onto street furniture where they appear in the photos of strangers, but remain invisible to their eyes. (source: Disinfo.com)

10.01.2008

Cadbury Creme Egg's gone loco

A Cadbury Creme Egg is a brand of chocolate manufactured inside-and-out to look like an egg. The "egg" has a milk chocolate "shell", with a white and yellow fondant filling designed to resemble the yolk and white of an egg. Creme Eggs are the best selling confectionery item between New Year's Day and Easter, with annual sales in excess of 200 million items and a brand value of approximately £45 million. (source: wikipedia.org)


Campaign Here today, goo tomorrow, Client: CadburysCremeEgg, Agency: CMW Interactive. www.cremeegg.com

Chanelle Hayes Sex Tape

Chanelle Hayes is about to launch a new reality TV show on VH1 and her debut single and someone has only gone and leaked a sex tape featuring her to youtube! What are the odds? And thats not all, shes with a puppet on the tape! This viral is for Fur TV, a program on MTV that peeps into the lives of three dirty rotten puppets, Mervin, Lapeno and Fat Ed. Watch in awe as they indulge in beer drinking, puppet porn and dodgy money-making schemes. Mtv.co.uk/furtv

Did you call CSI or the Royal Cleaning Service? Centraal Beheer

Centraal Beheer is famous for its campaign of TV commercials that has lasted for over fifteen years now. These are short humoristic spots, generally without dialogue, in which something goes horrendously wrong, followed by the catchphrase "Even Apeldoorn bellen" ("Let's call Apeldoorn"). This phrase is sometimes used as a general saying, in meme-like fashion to mean something like "oops" or "doh", and it is for this reason that the company is generally referred to as "Apeldoorn" rather than its proper name. On the international versions of the commercials, the catchphrase is simply "Just call us".

Paranoia Noir

Hugo Menduiña, from Agosto productions, signs this advert for Mercedes where obsession disguises itself as paranoia.
Using just one day for the shooting, the director has managed to build a true film noir story with a wise use of the codes that define this genre.

The Comma


Client: Brazilian Press Association (ABI)
Agency: Africa Sao Paulo, Brazil
Title: The Comma
Copywriters: Fabio Seidl, Luiz Gonzaga Saraiva
Art Director: Bruno Brasil
Creative Directors: Nizan Guanaes, Sergio Gordilho,
Fabio Seidl, Bruno Brasil
Production/Agency: Francisco Oliveira
Production Company: Visorama
Director: Jose Bessa

9.30.2008

All is full of love

Kudos to Chris Cunnigham (acclaimed English music video film director and video artist) for making this video with Björk. Absolutly amazing. True roboticalove.

Play with Reactivity

Italian agency Reactivity made the above viral to promote ‘reactivity’. A Reactivity creative helps a lazy backpacker to collect money, using a totally different approach. At the site www.playwithreactivity.com you can test your reactivity. (source: viralblog.com)

Lacoste Future

As a celebration of their 75th anniversary, Lacoste unveiled a breath-taking futuristic 3D spot with a companion mini site.
The theme of the spot is “Let’s Reinvent The Game” and depicts the future of tennis with a projection of what how tennis will be like after 75 years, in 2083. (Source: Trendhunter, viralblog.com)
ue="http://www.youtube.com/v/DP9rm8AtFXk&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&fs=1">

Sharksurfer & BikeChaser

Viral for the sunglasses Notorious

LEGO Indiana Jones viral

Fictional adventurer, professor of history and archeology Indiana Jones first appeared in the 1981 film Raiders of the Lost Ark. Now, 27 years later, he’s back with “Indiana Jones and the Kingdom of the Crystal Skull”. To promote the LEGO Indiana Jones game Electronic Arts and LEGO developed the “Giant LEGO Boulder” viral, which was recorded in San Francisco. (Source: Nu.nl, viralblog.com)

Learn science

To promote Marie Curie Actions this video, titled ‘Chemical Party‘, was launched. Several infuential blogs, like TED and New Scientist, wrote about the commercial. (source: viralblog.com)

Line Rider Burger

More and more brands use internet trends for advertising and marketing purposes, and McDonalds is the newest player to step up to the plate. They’ve taken Line Rider and created a typical McDonalds ad out of it. We’ve seen many beautiful Line Rider creations before, and this one is a beauty as well. The commercial got about 175.000 views in two weeks time. (source: virablog.com)

The classic Helium pants

This is how we party

The British Home Office launched a new campaign to warn 18 to 24 year olds for the dangers of excessive drinking, titled “Know Your Limits”. The campaign, made by VCCP Digital and filmed by Independent’s director Mathew Jarrett, has the tag line “You wouldn’t start a night like this, so why end it that way?” and consists of display advertising and 3 viral videos.

Recent research by the European Union shows over 40% of the Brits aged from 18 to 24 can be classified as excessive drinkers. (Source: Home Office. Viralblog.com)

9.28.2008

If you don’t blink, you’ll miss it.

High oops-factor ahead. It’s all about the dangers of focusing too much. Educational and kind of scary.



By Gorgeous Enterprises and WCRS. Client: Transport for London. (source viralblog.com)

9.26.2008

DIESEL XXX SFW PARTY AD (Not safe for work)

It may be adult, but is it mature? This one had us rolling on the floor, howling with mirth. Especially at the lady with the accordion. Diesel continue their long tradition of pointless-but-likeable-and-somehow-relevant-just-the-same-semi-experimental advertising with this new viral, based on those groooovy 70’s porn movies. Long may it reign. This viral was made by Viral Factory.




YouTube is constantly deleting this clip, so please don't flame us if the link's broken. Try this: Diesel XXX
Diesel SFW XXX invitation to 30th birthday party on 11th October 2008. DIESEL XXX ‘S.F.W’. Diesel xxx viral commercial.

A proven distribution method.

Mr Wind

Produced by Nordpol Hamburg for Epuron.

Use a condom. Or else.

Genuinely chilling take on the fact that hiv infection increases the most among heterosexual women in their 30s.
We're generally not too sure about negative messages like this, but maybe it's time for a new scare in this case? There seems to be a lot of complacency about when it comes to hiv/aids. If so, these horrifyingly tender executions might be just the ticket.



Agency: Ogilvy Lisboa / Creativ Director: Edson Athayde, Paul Smith / Producer: Stink

9.25.2008

Define "extreme"..?

Ok, so it’s a nicely faked stunt and a well executed film, but hey, the packshot is a bit of comedown, isn’t it? Sure, Cooper Minis are nice, plucky little cars, but they’re hardly the epitome of ”extreme”, are they? Cue wildly clanging irrelevance alarms.

Runaway pants

Cutwater, the people behind this Levi's viral, have quite a track record. First, they did "Backflip into jeans". Then "Helium jeans". Then this. Sorry, but we don't get it. Please enlighten us.

Jeep - have fun out there

You have the worst storm since 1974, why not have some fun? Exclusive amateur footage taken outside local shops in Nelson, New Zealand - with CGI additions. Nice, creative recycling. May not go down a storm (pun intended) in New Orleans, though.


Energy conservation made difficult

A sizeable proportion of all the viral films clogging up the internet these days depict people doing perfectly simple things in pointlessly complicated ways. A good example is this viral, by Grey/London.
The client was Madrid City Council (who you’d think would prefer to support local business..?) and the brief to increase the local’s energy awareness. Solution: let two guys calling themselves The Light Pong Masters do impossible stuff with ping pong balls to turn the lights off in their apartment. Sort of like a less potentially destructive indoor version of Nike’s ”parkour basketball” virals. It fails utterly att conveying the message that energy conservation is EASY, but we liked it anyway.

Follow Your INSTINCT

The first commercial ever to use annotations. If you have no idé what were talking about just try it here:

The skype laughter chain has started

Collaborative viral initiatives are rare, but when they surface the campaigns are highly successful. More information soon. Please check back, and visit skypelaughterchain.com

Lets blend a NIKE

It seems like Nike and Blendtec made a deal for this video; listen how Tom carefully emphasizes the features of the Nike shoes.

This beer is fake.

Two remarkable ads (”Heineken: Suicide” and “Heineken: Blowjob“), suggestively made by Heineken turn out to be fakes, made by students of the Dutch Hallo Academie. This is Suicide:

Faceless people

Car manufacturer Lotus launches a marketing campaign to introduce their forthcoming Lotus Eagle. Faceless people are showing up at events in Great Britain leading to speculations and media attention (on ABC News, The Daily Mail and Metro UK). Faceless people site

DC Shoes. Where it all started.

DC Shoes viral. You might have seen the Nike one with the schoolgirls shooting hoops(see the clip after the DC clip), well this is the original.

Berfishocca

Berocca is a tablet containing a specific combination of B group vitamins and Vitamin C, manufactured by Bayer. To promote the tablets Bayer made the “Berfishocca” viral, which has been viewed by over 1 million people since it was uploaded July first.

Yes, now we know.

Provocative, thought-provoking, uncomfortably entertaining and painfully educational. Spread the word.

Cadbury gorilla goes apeshit

Yes, it’s very gorilla, very guerilla and extremely viral. The company behind this spoof on Cadbury’s simian version of Phil Collins definitely manages to make a point about what they’re about. Their gorilla suit budget is noticeably lower than the original's, though.

9.24.2008

The saddest picture in the world.

Oh, we just love this. Because it's hysterically funny in a snobbishly high-brow way (i e: it suits our self-image). And also strangely poignant (I mean... an actual cat with a pipe... it's really heartrending, isn't it..?). And furthermore, it's also proof positive of the fact that in order to reach one target group, you often need to exclude another. The measure of this film's succes in that department may be found in the criminally low viewcount. Hm.

Big cat tearjerker = megaviews!

We’re not absolutely sure - the clip is avalable in several different versions - but this one’s scored at least 25 million views on YouTube. The story is heartwarming in itself and the clip is more or less guaranteed to draw an ”aaaaaaaah...” from the lips of even the most haredened viewers (that’s us), DESPITE the yucky soundtrack. Furthermore, these two Aussie amateur lion tamers are currently talking to Sony about the feature film rights to their story. And on the internet, the marketing campaign has already begun, virally. The wave of the future?

The ping pong man will get ya.

Billy Marks bounces a ping pong ball into a cup. Which is a bit of a simplifaction, actually.
It might be on the level, it might be done with piano wire and mirrors, it might be CGI. Either way, we can't help wondering if this guy hasn't got anything better to do? On the other hand, as commercial applications of the viral format become more common, it might land him a million-dollar contract with a ping pong ball manufacturer. Or maybe he's already got one?

How to track your viral


A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It’s pretty cool stuff and if you’re posting videos to YouTube it provides a lot of great information. But theres a better way! Go here to read more about it Web analytics

9.23.2008

Blair Witch project




The Blair Witch Project is a low-budget American horror film released in 1999. Though the film is entirely fictional, the narrative is presented as a documentary pieced together from amateur footage. It tells the story of three young student filmmakers (Heather Donahue, Joshua Leonard, and Michael Williams) who go into the Black Hills of Burkittsville, Maryland to film a documentary about the eponymous local legend known as the Blair Witch. The three students never come back. Neither the students nor their bodies are ever found, although their video and sound equipment (along with most of the footage they shot) is discovered a year later. The film was viral marketed heavily via the Internet, and parts of the film were aired on the Independent Film Channel's Split Screen TV series, leading to heated speculation on the Internet as to whether the film was real or not. To reinforce this idea, the Sci-Fi Channel aired a fake documentary, Curse of the Blair Witch, that claimed to investigate the legend surrounding the movie right before the film's release. The program contained interviews with friends and relatives of the missing students, paranormal experts, and local historians (all fabricated, of course). This was done so extensively that the three main actors were listed for a time as "missing, presumed dead" on IMDb. The film was featured in the Guinness Book of Records as having the highest profit-to-cost ratio of a motion picture ever, making back over US$10,000 dollars for every dollar spent.