Tweet A sizeable proportion of all the viral films clogging up the internet these days depict people doing perfectly simple things in pointlessly complicated ways. A good example is this viral, by Grey/London.
The client was Madrid City Council (who you’d think would prefer to support local business..?) and the brief to increase the local’s energy awareness. Solution: let two guys calling themselves The Light Pong Masters do impossible stuff with ping pong balls to turn the lights off in their apartment. Sort of like a less potentially destructive indoor version of Nike’s ”parkour basketball” virals. It fails utterly att conveying the message that energy conservation is EASY, but we liked it anyway.