9.26.2008

Use a condom. Or else.

Genuinely chilling take on the fact that hiv infection increases the most among heterosexual women in their 30s.
We're generally not too sure about negative messages like this, but maybe it's time for a new scare in this case? There seems to be a lot of complacency about when it comes to hiv/aids. If so, these horrifyingly tender executions might be just the ticket.



Agency: Ogilvy Lisboa / Creativ Director: Edson Athayde, Paul Smith / Producer: Stink

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