9.30.2008

This is how we party

The British Home Office launched a new campaign to warn 18 to 24 year olds for the dangers of excessive drinking, titled “Know Your Limits”. The campaign, made by VCCP Digital and filmed by Independent’s director Mathew Jarrett, has the tag line “You wouldn’t start a night like this, so why end it that way?” and consists of display advertising and 3 viral videos.

Recent research by the European Union shows over 40% of the Brits aged from 18 to 24 can be classified as excessive drinkers. (Source: Home Office. Viralblog.com)

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