Goodbye, Mary

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Guerrilla marketing seems to be all around us. Slate V contributor Scott Blaszak imagines what the next, heartbreaking step might be.

Meet Mark. An actor hired by a viral marketing firm to promote the upcoming movie The Women starring Meg Ryan, Eva Mendes, Debra Messing and Jada Pinkett Smith in a totally new way! Mark (brilliantly played by Ryan James) started a relationship in June with Mary, a social connector, as part of a guerrilla marketing campaign for Picture House Entertainment. Watch his confession to Mary. Genius!! (Thanks to viralblog.com)