LEGO Indiana Jones viral

Fictional adventurer, professor of history and archeology Indiana Jones first appeared in the 1981 film Raiders of the Lost Ark. Now, 27 years later, he’s back with “Indiana Jones and the Kingdom of the Crystal Skull”. To promote the LEGO Indiana Jones game Electronic Arts and LEGO developed the “Giant LEGO Boulder” viral, which was recorded in San Francisco. (Source: Nu.nl, viralblog.com)

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