Did you call CSI or the Royal Cleaning Service? Centraal Beheer

Tweet Centraal Beheer is famous for its campaign of TV commercials that has lasted for over fifteen years now. These are short humoristic spots, generally without dialogue, in which something goes horrendously wrong, followed by the catchphrase "Even Apeldoorn bellen" ("Let's call Apeldoorn"). This phrase is sometimes used as a general saying, in meme-like fashion to mean something like "oops" or "doh", and it is for this reason that the company is generally referred to as "Apeldoorn" rather than its proper name. On the international versions of the commercials, the catchphrase is simply "Just call us".