10.09.2008

Ray Ban 'Streaker' viral advert

Streaker, is a four-minute long-form piece that supports Ray-Ban's Never Hide campaign. The project is part of a series of short films that will be virally distributed to establish and support a new culture for Ray Ban customers. Streaker, which was created, written, and directed by Jeff Labbe, turns the world of hiding behind material completely inside out. He was able to create an intricate never hide message in a subtle, yet effective film to support Ray-Ban's branding. Commenting on the experimental long-form piece, Labbe said, "The content medium really gives filmmakers an opportunity to takes some risks in telling a brand's story. “In this format, we were able to add some layered depth, irony, and coolness to the message to better connect with the web-content culture." (source: utalkmarketing.com)



Agency: Cutwater/SF, Client: Ray Ban

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