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For the making of the viral video “Gmail Art” from Google Russia the following materials where required: 162 meters of gray tape, 45 lego pieces, 32 sticks of plasticine, 18 brushes, 18 square meters of batten, 12 cans of spray paint, 10 liters of white paint, 4 reams of paper, 2 kilograms of millet porridge, 1 printer, 1 hair dryer, 1 mop and 1 saw. Saatchi Moscow created and produced the video to persuade more Russians to use Gmail.
10.08.2008
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