Lastminute.com: Unexpected performance

Internet travel agency Lastminute.com borrows The American Improv Everywhere group idea and performs a spontanious musical at Stansted Airport (London) with 7 hidden cameras, 14 undercover actors and a very surprised audience. Viral marketing agency Rubber Republic created the viral to promote Lastminute.com’s 50% discount on theatre tickets. (Source: Brand Republic)

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