Do awards REALLY matter?

That question has been asked countless times in various advertising circles. Hell, it’s been debated at least a dozen times on blogs and forums over the years. And while there’s never going to be a definitive yes or no answer, there are always very interesting arguments for both sides. I personally thinks its important for the creatives to boost moral by winning. What do you think?

John Follis thoughts on this topic: "The bottom line is that advertising award shows are only as good as the judges that judge them, the agencies that enter them, the ads that promote them, and the clients that know them. What some people simply fail to realize is that smart creative work will be more effective at building business."

Here are some of the award shows in advertising you can win in: Ace Awards, the ADDYS, the District 2 ADDYS, the Ad Age BEST Awards, the AME International Awards, the ANDYS, the Art Director's Club, the A+ Awards, the Athenas, Auroras, CA Annual, Cannes Lion, the Caples, Clios, Creativity, Cresta, D&AD, Echo, Effie, Good Samaritan, Graphis, Guldägget, Icon, Interactive Media and Marketing, Kelly, Marcom, Mercury, Mobius, New York Festival, Obie, One Show, Portfolio, Print Regional Design, Reggie, Silver Microphone, Summit, Type Directors Club, Telly, and the Visual Club Awards.

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