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"The Hero (Tackfilm) - A movie about you or someone you know" is now avalible in english. Check it out: www.tackfilm.se/en/
Nearly 2 million unique visitors surfed onto Tackfilm.se. "Unbelievable," said Communications Director Per Leander.
Tonight may Radiotjänst thanks movies walk home prices in Euro Best, then we have three nominations in the film category. Meanwhile, 1.7 million unique visitors from 200 countries entered the campaign site Tackfilm.se.
- It is incredible. "said Per Leander. Online visitors can casta himself or someone else lead role in a film due by uploading a photo. So far, 600 000 photos uploaded since Monday.
- I think the interest is due to a combination of the film is beautifully made and very simple, and that they themselves or someone else can help, "says Per Leander. The visitors were first young - and found the site through blogs and Facebook.
- We now have 70 percent direct traffic and a much larger spread in ages, "says Per Leander.
The campaign is Draft FCB. Radiotjänst media agency is IUM.
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VIA: Radiotjänsten sverige, tackfilm.se, Dagensmedia