11.06.2009

Best viral advertising video?



About a week ago, a woman tried to park her BMW X5 in a gym parking lot in Thornhill, Ontario. For some mysterious reason, she instead drove over two other cars and sat on top of them for a few seconds. Then she drove off.

One of the demolished cars was a 2004 Hyundai Elantra that the owner had just finished paying off, and on Friday Hyundai gave him a new car. The Elantra owner, Todd Jamison, was surprised last Friday by a Hyundai representative in the parking lot: ...when colleagues called him into the office on a pretense, he found a shiny 2010 Hyundai Elantra in the lot along with a smiling Hyundai representative. ""We wanted to help the guy," a Hyundai spokesman told TheStar.com. "This was our random act of kindness."

Either that, or it's the best viral advertising video for both BMW vehicles, and Hyundai customer service, that I've ever seen.

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Leisa Dreps said...

I wish I had that kind of luck in real life. I'm still looking for a car here in Indianapolis, and Hyundai is one of my favorite car makes along with Nissan. Actually, I'd get a Skyline if I had the bucks, but an Elantra would be good, too. =D

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