9.27.2012
ExtraBold Book: It´s more than a book.
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WHY "ExtraBold." is more than a book?
“ExtraBold” is the compendium of all the imagery of Serial Cut™, a Spanish design studio established in Madrid in 1999 by Sergio del Puerto, that focuses on art direction for international projects.
The book was published worldwide in September 2012 by Index Book & Page One (Asian edition) and contains 320 pages, printed on different kinds of paper, showcasing more than 150 projects from the early years up to the present time.
ExtraBold® is more than a book: some pages recognize AUGMENTED REALITY technology, which can be used with the freely downloadable "ExtraBold" APP for iPhone and iPad; it connects to the following media content:
18 3D VIRTUAL FIGURES
14 MAKING OF VIDEOS
16 COMMERCIAL VIDEOS
11 ZOOM IMAGES
3 NAVEGABLE WEBSITES
This is the first time that a design book has used this technology to display more than 3D figures (as many magazines and books have already done), for it connects to extra multimedia content.
WHY "ExtraBold." is more than a book?
“ExtraBold” is the compendium of all the imagery of Serial Cut™, a Spanish design studio established in Madrid in 1999 by Sergio del Puerto, that focuses on art direction for international projects.
The book was published worldwide in September 2012 by Index Book & Page One (Asian edition) and contains 320 pages, printed on different kinds of paper, showcasing more than 150 projects from the early years up to the present time.
ExtraBold® is more than a book: some pages recognize AUGMENTED REALITY technology, which can be used with the freely downloadable "ExtraBold" APP for iPhone and iPad; it connects to the following media content:
18 3D VIRTUAL FIGURES
14 MAKING OF VIDEOS
16 COMMERCIAL VIDEOS
11 ZOOM IMAGES
3 NAVEGABLE WEBSITES
This is the first time that a design book has used this technology to display more than 3D figures (as many magazines and books have already done), for it connects to extra multimedia content.
9.17.2012
9.14.2012
Video Projection and a Treadmill = Willow - Sweater
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Official video for 'Sweater' by Belgian band Willow.
Directed by: Filip Sterckx
DOP: Pierre Schreuder
3D animation / Editing: Filip Sterckx
Production: Pierre Schreuder, Filip Sterckx
Technical support: Aitor Biedma
Production assistant: Nils Goddeeris
Thanks to: Het Depot, Stake5, Cools multimedia, Tom Brewaeys, Birgit Sterckx, Antoon Verbeeck, Pieter-Jan Boghe
9.11.2012
Hypermatrix Installation
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When everybody is doing video projection mapping, Hyundai makes it for real! Hyper-Matrix created by media artist group : J o n p a s a n g
9.04.2012
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