8.19.2010

Hooray for the everyday – IKEA catalouge 2011


J'adore slowmotion!! Kicking off your shoes at the end of a long day. Diving into the sofa on a Friday night. Washing the dishes in the warm evening light. Taking a break from housework to do a little dance. When we slow things down a bit, small everyday moments like these become remarkable. Welcome to our celebration everyday life at home.

3 comments:

Anonymous said...

Yeah, but slow motion is going to get old fast!

Anonymous said...

Now this is what I'm talking about: http://www.youtube.com/watch?v=MQsA2eW6-Vo

Kumiko Ide said...

Wonderfully executed. The music almost has a Christmas season-esque sound to it, re-emphasizing the key messaging on hand.

I think it's perfect for the campaign that Ikea's launching. But I'm bias because I've always been a fan of their marketing efforts. :)