Hooray for the everyday – IKEA catalouge 2011

J'adore slowmotion!! Kicking off your shoes at the end of a long day. Diving into the sofa on a Friday night. Washing the dishes in the warm evening light. Taking a break from housework to do a little dance. When we slow things down a bit, small everyday moments like these become remarkable. Welcome to our celebration everyday life at home.


Anonymous said...

Yeah, but slow motion is going to get old fast!

Anonymous said...

Now this is what I'm talking about: http://www.youtube.com/watch?v=MQsA2eW6-Vo

Kumiko Ide said...

Wonderfully executed. The music almost has a Christmas season-esque sound to it, re-emphasizing the key messaging on hand.

I think it's perfect for the campaign that Ikea's launching. But I'm bias because I've always been a fan of their marketing efforts. :)