12.07.2010

The Speed Camera Lottery - The Fun Theory



The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? Kevin Richardson’s was so good that already been tested, together with The Swedish National Society for Road Safety in in Stockholm.
"Instead of only photographing drivers who are caught speeding, this camera also photographs those driving within the speed limit and automatically enters them in a lottery that’s funded by the money generated by the speeding tickets."

2 comments:

steven said...

good idea ~!

Coulsondwes said...

good idea ~!