We have received another nice campaign from KLM this week. They introduce their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment, using candid camera.
2.15.2011
KLM Personal Space Experiment
We have received another nice campaign from KLM this week. They introduce their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment, using candid camera.
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