Ariel: Fashion Shoot

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes which were hung up. Love it. I'd say this is the first cool thing I'v seen from Arial. Cudos to Saatchi & Saatchi, Stockholm.

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