10.11.2012
Lexus Sports Illustrated Ad: Style and Technology, Together Like Never Before
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Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals.
Starting today, readers can bring a Lexus ES print ad, found in today's issue of Sports Illustrated magazine, to life by simply placing the ad over the screen of an iPad. Watch as the static image takes off for a test drive with sight, sound and touch.
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