2.26.2013
Google Maps: Explore the Grand Canyon
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On their quest to map the earth Google Maps has gone off road with the release of these panoramic images of the Grand Canyon which allow people to virtually explore this natural wonder by viewing the site with full 360° views.
Google’s ever expanding image collection aims to give people wider access to the world around them. With more than 9,500 panoramas of the Grand Canyon available to view on Google Maps covering more than 75 miles of trails and surrounding roads. The Google Maps team used the Android-operated Trekker, a wearable 15-lens camera system, worn as backpacks around the rocky terrain whilst on foot. It’s pretty impressive to see these sites form the comfort of your desk, explore these images yourself at maps.google.com/grandcanyon. Where else would you like Google Maps to let you explore?
KLM: The Must See Social Map
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Here’s the latest global social media campaign from KLM, and knowing the success of their past, this one has big things to live up to, and at first glance, it delivers in spades… A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and recommendations from your network.
So what’s new right? Well, not only can you choose your own map area, KLM will send you a high-quality print of the map, including all the social data, so you can get a little old school next time you travel. Slight shame it takes 3 weeks to be delivered, but then again, it’s free! Cool.
Royal London Hospital: Interactive Installation
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Here’s a great example of technology put to good use at the Royal London Children’s Hospital, patients now have an interactive playground featuring a giant screen that the children can engage with. The surrounding soft toys are integrated into an interactive game, so that the children can play with both the physical and digital versions.
Set in the style of a children’s book the interactive game, Woodland Wiggle, allows kids to paint pictures and play music with their body movements. The creators have designed the game to include the movements that would be the most therapeutic for the children. Artist and creator Chris O’Shea took into account the wide ranging patient-types to include healthy kids to those with special needs. It’s great to see that technology can be used in this way to enhance the therapeutic benefits of play.
Qualcomm Mobile: Best Bus Stop Ever
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A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to hit the site and press the button… A few streets away lay a host of transportation vehicles, then this happened… and a few days laters 2m views… Kinda fun.
Ray Ban: Ambermatic Lens App Installation
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Just about everyone is adding a custom filter to their apps and campaigns these days, so it’s cool to see RayBan’s take on it, and bringing it out of just the digital world and into the physical, to showcase their retro Ambermatic Lens which is making a comeback.
Ray Ban, created an app that let you shoot photos, send them straight to their flagship store where a killer installation was setup, featuring a TV screen that would showcase your photo, and a camera that would shoot through an actual Ambermatic Lens, capture the image, and then post it back to you to share.
And sure, while it might seem overkill for a process like this, it’s a pretty cool way to get people talking and interactive with the Ambermatic Lens. What do you guys think?
2.25.2013
The Bridgestone Bike Booth
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Client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we came up with the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, growth and of course, lot of excitement!
Credits:
Advertised brand: Bridgestone South Africa
Advert title(s): Bridgestone Bike Booth
Headline and copy text (in English): The Bridgestone Bike Booth: First MTB-activated Photo Booth
Agency: tinMan Digital, Centurion, South Africa
Agency website: http://www.tinmandigital.co.za
Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director: Mike Eksteen (Amnicomm)
Strategist/Producer: Charl Diener
Technician: Roelf Daling
Photographer: Jurgens Johannes Burger
Videographer: Adam Heyns
Production Company: http://www.contentmintcrew.com
In partnership with: http://www.dwf.co.za
Published: February, 2013
Michael is doing the Lego dance!
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Michael is doing the Lego dance. Lego animation by Annette Jung, using only LEGO bricks.
2.22.2013
Zombie Potatoes are attacking!
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“It’s a beautiful day at the potato farm. Suddenly, a radioactive meteorite strikes the farm, transforming all the potatoes into evil zombies. All but one…”
For Scandinavian snack brand Estrella, Start Communication has created this smartphone game, in collaboration with developers Hello There. Join the zombie massacre! Download Zombie Potatoes for free, from the App Store and Google Play.
2.21.2013
R/C Cars Race Through City Made Entirely Of Cardboard
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Inspired by Freddie Wong's R/C police chase shot like a real movie, this is another impressive little R/C car chase by Youtuber FinalCutKing through a cardboard city made "entirely out of cardboard, hot glue, and spray paint." Impressive, but I made a girlfriend once out of the exact same things. Well, technically she was a love doll. One whose arms and legs fell off the one time we decided to shower together. For the record, it was her idea in the first place. (VIA http://www.geekologie.com )
2.07.2013
2.06.2013
Emmy 2010 Best Commercial Nominees
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The six commercials nominated for this year's Emmy Award.
They are:
"Anthem" for Absolut
MJZ, Production Company
"Coke Finals" for Coca-Cola
Wieden+Kennedy, Ad Agency
"Game" for Mars/Snickers
BBDO New York, Ad Agency
MJZ, Production Company
"Green Police" for Audi
Hungry Man, Production Company
Venables Bell & Partners, Ad Agency
"Human Chain" for Nike
Wieden+Kennedy, Ad Agency
Smuggler, Production Company
"The Man Your Man Could Smell Like" for Old Spice Body Wash
Wieden+Kennedy, Ad Agency
MJZ, Production Company
"The Man Your Man Could Smell Like" won, as was announced August 21st.
SuperBowl Ads you can't miss
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Doritos® - Goat 4 Sale
What BlackBerry 10 CAN'T Do: 2013 Big Game Commercial
Unattended Laundry: You needed the machine.
Perfect Match - Bar Refaeli's Big Kiss! | Official GoDaddy.com Commercial
Samsung Mobile USA - The Next Big Thing
Miracle Stain - Tide Big Game Commercial
See all SuperBowl ads here www.superbowl-ads.com/
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