2.25.2013
The Bridgestone Bike Booth
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Client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we came up with the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, growth and of course, lot of excitement!
Credits:
Advertised brand: Bridgestone South Africa
Advert title(s): Bridgestone Bike Booth
Headline and copy text (in English): The Bridgestone Bike Booth: First MTB-activated Photo Booth
Agency: tinMan Digital, Centurion, South Africa
Agency website: http://www.tinmandigital.co.za
Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director: Mike Eksteen (Amnicomm)
Strategist/Producer: Charl Diener
Technician: Roelf Daling
Photographer: Jurgens Johannes Burger
Videographer: Adam Heyns
Production Company: http://www.contentmintcrew.com
In partnership with: http://www.dwf.co.za
Published: February, 2013
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2 comments:
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