The Bridgestone Bike Booth

Client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we came up with the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, growth and of course, lot of excitement! Credits: Advertised brand: Bridgestone South Africa Advert title(s): Bridgestone Bike Booth Headline and copy text (in English): The Bridgestone Bike Booth: First MTB-activated Photo Booth Agency: tinMan Digital, Centurion, South Africa Agency website: http://www.tinmandigital.co.za Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel Client Director: Mike Eksteen (Amnicomm) Strategist/Producer: Charl Diener Technician: Roelf Daling Photographer: Jurgens Johannes Burger Videographer: Adam Heyns Production Company: http://www.contentmintcrew.com In partnership with: http://www.dwf.co.za Published: February, 2013