Arcade Fire's Just A Reflektor: Behind the Scenes

Arcade Fire’s new interactive music video is called ‘Just A Reflektor’ and it’s been going off across the internet over the last few days, after the guys at Unit9 and Google Creative Lab’s Data Arts team, came together to create a whole new way of experiencing a music video on your desktop, by expanding the experience via your mobile phone. When you launch the site in Google Chrome, you’ll get a unique code that syncs your phone to the video experience in real time, where the movement from your phone starts to transform the story through a series of lighting effects, video transitions and alternate angles… Yes, it’s awesome. Try it here

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