Philips: Carousel

I'v seen alot of movies over the years but this is more bizarre in a technical aspect then Matrix or any other movie in that genre. I keep asking my self "How is this done?". Computers, yes, but then again...how? See the clip above "Philips:Carousel" then check out "the making of" here, enjoy.

Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic frozen moment cops and robbers shootout sequence.

This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.

As many feared the death of the traditional spot, others embraced the webs potential to distribute longer form content. Not only longer form, but branded stories where directors and production companies had more of a front seat role. Adam had the opportunity to make a short-film which is quite far removed from the brand who funded it — and promotes them better than any product or tech-centric spot. This is an exciting time for story-tellers of all mediums.

1 comment:

Vincent said...

There are many new paradigms with changes in recent year, and more exactly the advent of the internet, increased bandwidth and increasing user awareness and understanding of the tech. It's definitely good to see that quality can still win through. I had the distinct feeling of dumbing down of content and campaigns over the last few years. It's so easy to always go with the lowest common denominator, but its great to see that some of us still whish to make others think, and to in deed have such an awesome reaction to the piece.