4.15.2009

TOP 20 Creativ Guerilla Marketing Campaigns

No 20

Sparkasse, one of the largest banks in Germany, recently produced an extremely engaging and creative out-of-home marketing campaign. They spelled out messages using coins at the bottom of wishing wells. They messages said things like, “Wishes? Rather invest your money safely.”

No 19

To strengthen Dancow Chocolate campaign which communicates "it's delicious taste stays in your mind", a bubble thought shaped air balloon is placed behind a billboard belong to another brand, that also communicates delicious taste and implying the person in their ad is actually thinking about Dancow instead.

No 18

FearNet.com mounted these outside apartment peepholes and then knocked on the doors. As far as I know you can download this and print it from fearNet.com and scare your own friends. FearNet.com is horror, horror and then some horror.

No 17

This campaign for Amnesty International placed plastic hands grasping on drains, with “Wrong Colour/ Wrong Opinion/ Wrong Faith” branded across them, giving the impression that someone was trapped behind the bars of the drain. I think this is a simple yet effective way to drive how the horrific fact that in too many places around the world, people are being punished and locked up for having a certain belief or looking a way that differs to the regime under which they live.

No 16

I’ve seen various campaigns and art pieces that attempt to make use of cursors, tags, and other computer-specific elements in the physical world, and they always intrigue me, but when it’s executed beautifully, it really piques my interest. This ‘mobile’ on-ground communication created by Ogilvy Beijing consists of a giant computer cursor slapped on to the sides of DHL’s vans around Beijing’s Central Business District, effectively announcing DHL’s ‘24-7’ online tracking. Apparently successful, DHL’s phone tracking line has had a decrease in traffic, while online tracking clicks surged. Pretty simple. Pretty effective. Cool stuff.

No 15

This piece took place at Allsport, one of Curitiba's gyms, and informed people about the karate classes.

No 14

This bag was given when you bought a book by Belgium's most famous crime-writer.

No 13

The World Class surprise ad. For the launch of World Class new flagship gym in Stockholm, caricature artists were put on strategic places making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body bullders. World Class gave you the ad that you save, show your friends and put up on your wall.

No 12

To promoting the WINZIP data compressing program, the German agency G&P made an ambient campaign where they turned a power distribution box in front of a house into a replica miniature version of the house. The advertising banner on the front of the house read: “We compress everything. WINZIP”. I hope they made more replica miniatures then this to get a better impact. You could basically make a miniature of anything. Well anyways, like the idea.

No 11



No 10

London college of Communication "Learn to draw". Stickers pointing towards tags. Put up in London area around the Art College, focusing on the drawing classes.

No 9

This billboard is one of the most creative advertisements found on the highways. Created by Bic, it shows a giant razor that shaves the grass all the way up to the billboard portraying the image of a powerful razor. Except for the constant trimming of the lawn, this advertisement looks very effective.

No 8


No 7


No 6

This drink driving campaign is from saatchi and saatchi, australia. Black skid marks lead from the road up on to pavements and straight in to bus shelters, walls and park benches with the words 'drink driving ends here'.

No 5


This unique growing outdoor billboard by Leo Burnett, which promotes McDonald’s health-conscious menu items, just won a Gold at New York Festivals’ Innovative Advertising Awards

No 4

This is a marketing piece for the spot remover K2r. Virtually NO budget needed. Absolutely amazing idea and high impact. All you need is chalk.

No 3

The bag shop by the name ”Väskshopen” in Karlstad, Sweden, has during the fall been showing itself off at several airports around the world. At the baggage claim on some chosen flights at Karlstad Airport, the arriving travelers could see a Samsonite Aeris suitcase going round and round on the baggage claim carousel with an obvious and enticing offer printed on the side.

No 2

There are 111 Maui's dolphins left in existence. Our brief was to raise awareness of this issue in the lead up to a crucial parliamentary vote on net fishing. THe solution is simple. In the weeks before the vote, life-siza Maui's dolphins began appearing "trapped" in high profile fences across Auckland, inbluding the front fence of parliament. The campaign received both TV and press coverage. The result of the vote has not yet been revealed.

And the winner is:

This is a cool idea. It's for Mini-Cooper (BMW) in Spain. A giant mousetrap. On the front of the trap it says: "Let it be caught". These installations where seen in public places all around spain. I don't know the agency.

(sorry for bad image quality.) See more outdoors advertisment here : 500 publicités de street

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