Safe and Style – Volvo celebrates 50 years of seat belts

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Created in August 1959 by the Swedish engineer Nils Bohlin, Volvo, the safety belt three points is considered one of the most important innovations in vehicle safety, being used today, recently completing its 50th anniversary. Volvo just launched a campaign with fashion brand Massimo Dutti. The whole idea revolves around that though the fashion has changed so much in those 50 years, the safety belt invented by Volvo fashion continues to this day. The campaign, called Safe and Style and is the creation of Memac Ogilvy & Mather Dubai.