When top advertising creative directors Googled themselves, they got a message from Brownstein asking for a job. Read more about the experiment here. Brownstein bought Google ad words for the creative directors' names, which cost him $6. "No one else was bidding on (the names)," he tells us, "so I got the top spot for like 10 cents a click." This got him interviews with everyone except Granger. And the rest is history.