This weekend Euro RSCG London launched the Dulux ‘Let’s colour’ campaign with a TV advert celebrating colour in four cities around the world. The project is called ‘Dulux Walls’ and focuses on a series of painting events in the UK (Virginia Primary School, Tower Hamlets, London), France (Aulnay sous Bois, Paris), Brazil (Lapa, Rio de Janeiro) and India (Chandpole Chowki, Jodhpur).
The film was directed by award winning Director Adam Berg and highlights the journey of colour across the world as people and colour combine to regenerate public and private spaces.
Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint. Further events are scheduled to take place around the world in the near future as part of Dulux’s ambition to ‘add colour to people’s lives’. Further campaign information can be found on: http://www.letscolourproject.com/