The artist Helmut Smit makes a fire from an Ikea rope, hanger, wine rack, egg cup, napkins, and floral embellishments. This project called the FLAMMA (A Basic Need) "FLAMMA harks back to one of humanity’s basic needs: making fire. I thought it would be interesting to go into IKEA as if I was a primitive human being and make fire using products found there. The project also fits the back-to-basics image of IKEA and the Swedish lifestyle. IKEA does not, however, sell lighters or matches."