Tweet Keep Fear Alive! The inside story of a group of rogue ad execs who hijacked Sarah Palin and Glenn Beck’s Facebook pages—and how you can, too.
The vertical message that ran down the left side on Glenn Beck's Facebook page the night of October 14 read clear as that evening's sky:
"K-E-E-P F-E-A-R A-L-I-V-E." Minutes after the first message appeared, the same letters, in the same order, began turning up on the fan pages of FOX News', Sarah Palin, and hilariously, Justin Bieber. Each letter was displayed in the space where a profile picture would normally be, next to a posted comment. As each Facebook user posted their comments in the right order, the message came to life.