The Hero Food Movement

Jamie Oliver together with OpenIDEO created a competition to find solutions on how to change the way kids eat in the U.S. Teaching them how to cook and what fresh food can do for them. Here is one of the winners.
The idea is to teach kids about the importance of fresh and healthy foods by a clear connection to their heroes. Superman has good eye sight, so maybe he eats carrots! Let’s talk about carrots. The goal is to create a positive spiral among student and parents in understanding the importance of fresh and healthy food.

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