Tweet “New York Streetnames”, a fundraising idea for the homeless of New York, has been entered for the Cannes Lions Good Work Competition, a new category awarding proactive ideas for Non Profit Organisations. Five winners will win a trip to Cannes, including a free flight, six nights’ accommodation and a full delegate pass to the Festival. This video was entered by the Belgian advertising agency Duval Guillaume. Check this spot if you want to know more about their idea.
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