Innovative Thunder - Idea "Pay with a tweet" Case Study

Three campaigns won a Grand Prix at Cannes Lions, all from American Advertisers. Also in Gold, Silver and Bronze you could say that the USA was the excellent pupil. On of the Grand Prix is the ‘Pay with a Tweet’ campaign from the agency R/GA, based in New York. They launched the very first social payment system, where people pay with the value of their social network...

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