10.06.2011

SL Pride 2011 - Our Proudest Bus Ever

SL Pride 2011 campaign “Our proudest bus ever” The idea is to enable Facebook users to upload their profile pictures on SL’s new double-decker buses — which are then color coded to a rainbow. We want everyone who can’t attend the parade to be able to participate and show their support. SL will also broadcast the parade live in 360 degrees so that everyone can experience the parade from a distance. VIA

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