11.29.2011

Seconds Of Beauty - 1st round compilation

60 seconds of beauty submitted by users to the first round of The Beauty Of A Second short film contest. Create your own playlist now on the site or upload your second of beauty to participate in the next round now. 20 videos will be shortlisted from each of the three rounds to be judged by Wim Wenders in the grand final.

Montblanc and Leo Burnett Milan pay homage to the chronograph -- which recorded time to the accuracy of a fifth of a second -- with a short film challenge. The Beauty of a Second is a contest curated by Wim Wenders which asks users to demonstrate beauty in a second of film. The winner will meet Wenders and win a Montblanc Nicolas Rieussec chronograph. Every Second Counts!

Read more here

11.23.2011

Creativity VS Time (Deadlines)

The Future of Shopping

Marketing is evolving in the real-time web. Transactions are changing. Connections are changing. And, yes, shopping is changing.

11.17.2011

Tobii Eye Asteroids eye-controlled arcade game

Tobii EyeAsteroids is the world's first eye-controlled arcade game expanding the application of eye tracking into the consumer electronics and gaming industries.



11.14.2011

Earth | Time Lapse View from Space, Fly Over | NASA, ISS

Time lapse sequences of photographs taken with a special low-light 4K-camera by the crew of expedition 28 & 29 onboard the International Space Station from August to October, 2011. All credit goes to them. Dope!

Asics: Run with Ryan

As part of its campaign for the recent New York City Marathon, Vitro conceived this video wall that depicted long distance runner Ryan hall sprinting at marathon speed across a tunnel in NYC’s Columbus Circle subway station. The wall featured a countdown, which allowed passersby to get in position and then see how they fared racing alongside the athlete.

11.11.2011

Nescafé: Hypnotist

Now this is a wonderful commercial for Nescafé. A hypnotist performs his act in the middle of the street and changes all the by passers their day completely. The ad creates the atmosphere a good coffee can create as well.

SAS - Globe of Fortune

11.09.2011

IQ - Smoothness

11.08.2011

The Heist at Pause

If you're a true movie lover, Pause is the store for you. In a new campaign for their home cinema solutions, they transform themselves into a movie and ask you to play the thief who gets away with a TV. On November the 10th (after closing), the public will be able to break in to the store and steal home cinema products with the support from a partner in front of a computer, deactivating the motion detector and cracking the shutdown code to the laser system from Pause hijacked website. And just like in the movies, there’s a motif behind the campaign.

11.07.2011

Pepsi: Football for Blinds

Pepsi created a system which made it possible for people who where blind to play a match of football. By placing a head- and smartphone on their heads, combined with 16 cameras giving the position of the other players and the ball, they could play football by hearing, not seeing..

National Geographic: Live Augmented Reality

Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel’s content from around the globe. Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.

11.03.2011

Barefoot Wine & Bubbly: One Beach Trash Mosaic

For more than 15 years, Barefoot Wine & Bubbly has supported clean and "barefoot friendly" beaches. This year, Barefoot is working with BBDO San Francisco to launch "One Beach," a film series highlighting the creative innovators who support clean and sustainable beaches -- with art, surfboards, jewelry, etc. Directed by Jason Baffa, the film focuses on inspiring people with creativity, optimism and a deeper look at how people are cleaning our beaches and changing the world.

As a teaser for the new series, BBDO SF erected a colorful movie poster mural inVenice Beach, California, made of approximately 17,500 pieces of trash sourced from local Southern California beaches. Through this new integrated campaign, BBDO SF is helping Barefoot channel nontraditional advertising and social media to bring attention to beach health and inspire a better future.

Mobilia: Easier parking

Mobilia shopping mall in Sweden was having a shortage in parking space so they’ve built a big parking complex. The problem continued because nobody was using the new parking building. That’s why they launched this crazy stunt. In the parking lot, one car was placed on top of another in order to illustrate the parking problems. The story created a big buzz and a lot of free publicity. Afterwards they made the connection with the parking problem and the new building. A good example of cheap but efficient advertising.