Barefoot Wine & Bubbly: One Beach Trash Mosaic

For more than 15 years, Barefoot Wine & Bubbly has supported clean and "barefoot friendly" beaches. This year, Barefoot is working with BBDO San Francisco to launch "One Beach," a film series highlighting the creative innovators who support clean and sustainable beaches -- with art, surfboards, jewelry, etc. Directed by Jason Baffa, the film focuses on inspiring people with creativity, optimism and a deeper look at how people are cleaning our beaches and changing the world.

As a teaser for the new series, BBDO SF erected a colorful movie poster mural inVenice Beach, California, made of approximately 17,500 pieces of trash sourced from local Southern California beaches. Through this new integrated campaign, BBDO SF is helping Barefoot channel nontraditional advertising and social media to bring attention to beach health and inspire a better future.

No comments: