The Heist at Pause

If you're a true movie lover, Pause is the store for you. In a new campaign for their home cinema solutions, they transform themselves into a movie and ask you to play the thief who gets away with a TV. On November the 10th (after closing), the public will be able to break in to the store and steal home cinema products with the support from a partner in front of a computer, deactivating the motion detector and cracking the shutdown code to the laser system from Pause hijacked website. And just like in the movies, there’s a motif behind the campaign.

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