It took a while, but someone has finally lampooned Cadillac's much-derided "Poolside" commercial starring Neal McDonough. And not just any old someone—Ford Motor Co.
Ford's agency, Team Detroit, shot the parody below, which stars the polar opposite of the McDonough character—Pashon Murray, the founder of Detroit Dirt, a sustainability consultancy and advocacy group. The Cadillac spot showcased the CLR luxury plug-in hybrid. The Ford video shows off the Ford C-MAX hybrid. But Murray's message about today's America is light years away from Cadillac's.
The spoof is posted on its own YouTube channel, not Ford's. But it has Ford's tacit approval. Speaking to the Deroit Free Press, Ford spokeswoman Sara Tatchio described the video as "lighthearted," and added: "I don't think we're mocking a competitor. We're trying to showcase positive work being done in our community."
Yeah, no mockery going on here. GM has not commented. VIA Adweek
3.28.2014
Ford Trashes Cadillac With Great Parody of 'Poolside' Ad Everyone Hated
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It took a while, but someone has finally lampooned Cadillac's much-derided "Poolside" commercial starring Neal McDonough. And not just any old someone—Ford Motor Co.
Ford's agency, Team Detroit, shot the parody below, which stars the polar opposite of the McDonough character—Pashon Murray, the founder of Detroit Dirt, a sustainability consultancy and advocacy group. The Cadillac spot showcased the CLR luxury plug-in hybrid. The Ford video shows off the Ford C-MAX hybrid. But Murray's message about today's America is light years away from Cadillac's.
The spoof is posted on its own YouTube channel, not Ford's. But it has Ford's tacit approval. Speaking to the Deroit Free Press, Ford spokeswoman Sara Tatchio described the video as "lighthearted," and added: "I don't think we're mocking a competitor. We're trying to showcase positive work being done in our community."
Yeah, no mockery going on here. GM has not commented. VIA Adweek
It took a while, but someone has finally lampooned Cadillac's much-derided "Poolside" commercial starring Neal McDonough. And not just any old someone—Ford Motor Co.
Ford's agency, Team Detroit, shot the parody below, which stars the polar opposite of the McDonough character—Pashon Murray, the founder of Detroit Dirt, a sustainability consultancy and advocacy group. The Cadillac spot showcased the CLR luxury plug-in hybrid. The Ford video shows off the Ford C-MAX hybrid. But Murray's message about today's America is light years away from Cadillac's.
The spoof is posted on its own YouTube channel, not Ford's. But it has Ford's tacit approval. Speaking to the Deroit Free Press, Ford spokeswoman Sara Tatchio described the video as "lighthearted," and added: "I don't think we're mocking a competitor. We're trying to showcase positive work being done in our community."
Yeah, no mockery going on here. GM has not commented. VIA Adweek
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