Tweet Morris, one of the most respected directors in film and advertising, worked with Deutsch L.A. to film spots that feature real people named Ronald McDonald enjoying Taco Bell's new breakfast menu items, like the A.M. Crunchwrap and Sausage Flatbread Melt. In terms of creative execution, there's not a whole lot to the spots. We see Ronalds from all walks of life eating some Taco Bell breakfast and then talking about how great it is. They don't specifically trash McDonald's, but the narrator closes with the line, "Delicious new breakfast everyone can love, even Ronald McDonald." Of course there's a mouthful of an on-screen legal disclaimer, but the ad team even had a little fun with that: "These Ronald McDonalds are not affiliated with McDonald's Corporation and were individually selected as paid endorsers of Taco Bell breakfast, but man, they sure did love it."