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AdAge has this video with Tim Washer, a stand up comedian and also now a IBM communications executive in charge for viral campaigns, where he talked at a Business Development Institute seminar about making virals and their ingredients. Definitely a must watch!
So basically do not have fear, and have a healthy dose of absurdity and non-sense. And in case you don’t know that first video they talked about, here you have it, it’s pretty funny:
VIA
9.29.2009
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