Parallel Lines Project Philips

There are millions of ways to tell a story. Theres only one way to watch one. Part of the Parallel Lines project from Philips Cinema and Ridley Scott Associates. Five short films. Five genres. Five of RSA’s hottest directors. One unifying piece of dialogue. Were pushing the boundaries of cinematic viewing, giving you the chance to experience the spectacular Ambilight, picture and sound capabilities of Philips TVs for yourself.

The unusual campaign, which follows the much-admired Philips Carousel work, sees DDB London collaborate with RSA to create a series of films that aim to emphasise Philips' cinematic qualities. Six lines of dialogue were written by DDB and five directors (Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Sim) have turned them into five very different films. Enjoy!

Philips Cinema - Parallel Lines - The Gift, by Carl Erik Rinsch

Philips Cinema - Parallel Lines - DarkRoom, by Johnny Hardstaff

Philips Cinema - Parallel Lines - The Hunt, by Jake Scott

Philips Cinema - Parallel Lines - Jun and the Hidden Skies, by Hi-Sim

All the films are viewable in hi-def at http://www.cinema.philips.com/gb_en/

Agency: DDB London. Creative Director: Neil Dawson. Copywriter: Sam Oliver. Art Director: Shishir Patel. Agency Producer: Lucinder Kerr - Natalie Powell. Business Director: Neill Rob. Digital agency: Tribal DDB Amsterdam. Media planner: Paul Owen-Richardson at Carat Worldwide.

If you somehow haven't seen Philips Carousel here's your chance:

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