The African continent has the worlds highest number och child soldiers, fighting in wars the don't believe in, for causes they don't undestand. UNICEF extract many of these children from combat. The solution: Sending out a direct mailer that garners support for UNICEF's child soldiers programme. The package went to UNICEF supporter mailing lists as well as potential corporate sponsors. This DM just won GOLD in adsoftheworld.com's best DM of the year.