Tweet Dutch outdoor advertising company Interbest used a male stripper to build awareness of their billboard visibility in a campaign that has won Gold at the 2011 Clio Awards. The campaign involved a progression of billboards each showing the overweight man in fewer clothes. The text: “The sooner you advertise here, the better”. Finally, just in time, the billboard is taken up with an advertisement for Radio 2. The campaign is a development of an earlier series of billboards which won a Silver Outdoor Lion at Cannes in 2010.