Tweet Danny McBride plays the amazing role of Kenny Powers in the series Eastbound & Down. This strange character now supposedly became CEO or as he calls it MFCEO of K-SWISS. Kenny completely replaced the management of the company with sports celebrities. You might recognise, NFL stars Matt Cassel and Patrick Willis, MMA champions Jon “Bones” Jones and Urijah Faber, and super-trainer Jillian Michaels. They’re all supporting the company’s new mission statement: Kenny is the CEO, and you shut up. Below you can see the official commercial. After the jump there is a behind the scenes video and 13 other short ads all completely in the typical Kenny Powers style. If you liked him on the show you should definitely check them all out.